age fotostock has announced the incorporation of the Stock Photography agency PhotosIndia, based in New Delhi, to the THP community. PhotosIndia has also signed a distribution agreement in India for Pixtal, age fotostock’s Royalty Free collection, and is currently searching for additional content to offer clients in their market.PhotosIndia has been in the image business since 2006 and by fully implementing the THP Photo Services technology to their website is becoming uniquely positioned to meet the rapidly growing demand for locally relevant images and the best international stock images in the key emerging markets of Asia. Now PhotosIndia has the tools necessary to serve the clients in their market which include top advertising agencies, multinational corporations, graphic design firms, and magazines even more efficiently than before.
Amit Narain, CEO at PhotosIndia comments: “After running the business for 3 years, we realized that considerable time of the management including myself had been spent on technological issues. With the business showing unprecedented growth, we thought it will be much more fruitful to concentrate on managing it from a Sales & Marketing point of view and leave the technology to the people who specialize in it – THP Platform by age fotostock. Now, with the technology burden off our back, we are aiming at faster rate of customer acquisition via concentrated Sales & Marketing efforts as well as increasing the depth of the content available by partnering with the best collections available across the globe. Eventually, this focus will enrich the customer’s experience on the site as they will seldom need to refer to another site to get what they are looking for. The decision is in keeping with our motto of being a : One-stop-shop for all stock photo needs.”
Teresa Alonso, International Sales Manager at age fotostock comments: “I am sure that Amit Narain and his team will benefit from all technical aspects related to hosting, search engine and content management that the THP offers to all its members. The THP Members network keeps growing as a force in the stock photography market, and now more than ever, THP Photo Services keeps focusing on saving cost, time and efforts to all members of its community.”
With the implementation of the THP system, PhotosIndia has made 1.5 M images available on their website. The company has taken the distribution of over 75,000 images that make up the Pixtal collection, which has great potential in the market thanks to the richness and versatility of the content which covers global subjects, perspectives and styles from thousand of international photographers. In addition to the distribution of the Pixtal collection, the agency is distributing over 30,000 images that are part of their own collection called PhotosIndia that delivers shots starring multi-cultural casts engaged in contemporary Indian lifestyle, and has been available on the THP to other distributing agencies since 2007.
PhotosIndia has now access to the over 300 brands and 8.5 million images that are currently available on the THP, should they decide to set up distribution agreements with the image providers directly. With their business experience, aggressive marketing plans, and the implementation of the powerful technology provided by THP Photo Services, PhotosIndia is now more than ever ready to compete in the Indian and global stock photography industry.
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