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Onrequest Images Launches New Image Management Solution to Help Companies Build Stronger Brands PDF Print E-mail
Written by OnRequest Images   
Tuesday, 14 March 2006
OnRequest Image Manager™ Empowers Companies to Create and Manage On-Brand Imagery With One Integrated Solution

New York, NY - OnRequest Images, the world's leading provider of custom imagery, today announced the availability of OnRequest Image ManagerTM, a robust image asset management solution that enables corporations to build and manage custom photography libraries to enhance their brand equity, centralize the management of visual assets, and mitigate the risk of license infringement. OnRequest Image Manager is the only image asset management solution that is fully integrated within a global image creation platform, giving companies the ability to create and manage on-brand photography in a single, seamless solution.
"Corporations are deeply aware of how the images they use to represent their brand truly make an impact on brand equity. OnRequest Image Manager enables companies to centralize their photography libraries, gain control of their visual brand, and build impact and equity," said David Norris, chairman and CEO of OnRequest Images. "OnRequest Image Manager is fully integrated with our global custom image production platform, providing companies with the ability to quickly and easily create, license, and now manage, original on-brand imagery."

A web-based service, OnRequest Image Manger was specifically engineered from the ground up for the purpose of managing visual assets and can support a wide array of high-resolution image formats, license types, and geographically dispersed users. The patentpending service is flexible enough that it can be deployed as a stand-alone service or within the context of an existing digital asset management solution.

OnRequest Image Manager is available as part of an integrated OnRequest Images Custom Library™ solution, which enables companies to affordably build a customized library of fresh, made-to-order imagery designed to reflect their brand's unique positioning. OnRequest Images will be providing live demonstrations of OnRequest Image Manager at this year's Digital Asset Management Symposium being held on March 13-15 in New York.

All Asset Management Systems Are Not Created Equal

Most digital asset management tools currently on the market have basic image archiving capabilities but few of these solutions have been developed with the special attributes of creating and managing on-brand imagery. OnRequest Image Manager provides companies with global control over all of their visual assets via a flexible, web-based platform capable of managing hundreds of thousands of images. Companies can designate administrators who can impose controls on which employees can access and use imagery across an organization while a highly intuitive interface simplifies the way images are stored and retrieved by employees. Other key features of OnRequest Image Manager include:
  • Consistent Brand Application – Inconsistent use of images can lead to confusion about a brand's identity. OnRequest Image Manager provides rich details regarding who licensed or commissioned the original image, where the image has been used, and allows administrators to place access restrictions on image collections, thereby supporting the marketing teams' efforts to build a visually consistent brand.
  • Automatic License Tracking – The ability to attach license terms to each image is critical for companies intent on avoiding potential liability issues. OnRequest Image Manager automatically notifies the system administrator when a license is about to expire and can eliminate the chance of re-licensing the same image multiple times.
  • Intuitive, Visual Navigation Interface – A simple, easy-to-use interface is at the heart of OnRequest Image Manager, providing users with a variety of ways to search, navigate, and view their image asset library. Users can search by library collection names, image providers, keyword, or image ID.
  • Robust Keyword and Metadata Capabilities - Keywording thousands of images is not only a time consuming exercise, it is also one of the most critical aspects of a robust image management system. OnRequest Image Manager's unique "Keyword Suggest" feature maintains consistent keywords and helps users avoid typos by suggesting keywords from previous searches. To save time, users can keyword multiple images at the same time while an embedded thesaurus automatically populates keyword synonyms and inflections to ensure every search returns the appropriate image.
  • Image Size, Variability, and Sharing – Collaboration and flexibility are at the heart of OnRequest Image Manager. Personal lightboxes enable users to quickly build ideas and share image sets with others while a "One-Click Self Comp" feature lets users download high resolution images for composition purposes. To accelerate search results and save time, OnRequest Image Manager automatically renders images into multiple file formats.
  • Guaranteed Uptime and Security– Backed by an enterprise strength service level agreement, OnRequest Image Manager is hosted in multiple locations to provide full redundancy and relies on fault-reliant hardware to ensure a company's images are always available and secure.
About OnRequest Images, Inc.

OnRequest Images is the world's leading provider of custom imagery that enables leading marketers to build stronger brands by using custom imagery, shot to specifications, while lowering image costs. Leveraging its pioneering technology, OnRequest Images produces highend, custom photography using a network of over 1,600 world-class photographers in more than 53 countries. OnRequest Images is privately held and headquartered in Seattle, with offices in New York, Chicago, Los Angeles, San Francisco, Dallas, and Denver. For more information, call 877-202-5025 or visit www.OnRequestImages.com.
 
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