Buyers Gain Full Access to Collection in Their Native Languages and Artists Reach More Customers
CALGARY,
Alberta, Sept. 18, 2006—iStockphoto®, the world’s leading
community-powered marketplace for stock photography, illustrations and
videos, today launched localized versions of the site in French, German
and Spanish and will offer search and keyword entry in 12 languages.
These enhancements will create easier access for designers and business
owners worldwide while giving talented global photographers, artists
and videographers an opportunity to profit from their work.
iStockphoto already boasts a million-member community offering more
than one million images and videos by more than 23,000 contributing
artists from six continents. Now, clients from Los Angeles to Krakow
can find and purchase cutting-edge royalty-free imagery (all starting
at $1) and video (starting at $5) more easily, by searching in any of
12 languages. Contributing artists will be able to keyword images in
their native languages, and iStock will then use the industry’s most
powerful and accurate hierarchical language database to generate 11
different translations.
“Small and medium businesses can make a
Fortune 500 impression with the images and videos that are now
available at prices that provide a better value to them,” said David
Haueter, principal research analyst with Gartner. “It will be
interesting to watch what globalization of this community can do for
marketers around the world.”
The new language support is
made possible through the use of parent company Getty Images’ patented,
industry-leading search and controlled vocabulary tools, which have
been more than 10 years in the making. Unlike other stock photo sites
that claim to “automatically” translate words, leading to many keyword
errors, this database has been pre-translated with approximately 67,000
main concepts and up to 1 million synonyms in each of the 12 languages.
The 12 supported languages are: US English, UK English, French, German,
Japanese, Spanish, Portuguese, Brazilian Portuguese, Russian, Italian,
Polish and Greek.
iStockphoto’s contributing artists will
now reach an expanded audience as the site becomes more accessible to a
global clientele. Those contributors whose native language is not
English will have an easier task keywording their images and using the
site. In addition, customers will be able to complete transactions in
US, Canadian, and Australian dollars; Euros, Japanese Yen, and British
pounds sterling.
French-, German- and Spanish-speaking
communities make up the largest iStockphoto user populations after
English. Each localized site will feature specific content created by
members in that region. For more information on how to become a
contributor, royalty percentages or image pricing, please visit
www.istockphoto.com.
“We are very excited to welcome a
broader set of international clients and contributors to iStockphoto
thanks to our elegant new keyword translation, language support, and
localized content,” said Bruce Livingstone, CEO of iStockphoto. “We
want to the share the explosion of stock imagery and video worldwide,
and I can’t wait to meet the amazing new contributors and designers who
will join iStockphoto now.”
Special Events:
Germany
iStockphoto’s CEO, Bruce Livingstone, who pioneered the micropayment
stock imagery market in 2000, will be attending Photokina in Cologne,
Sept. 25 and 26, and will be giving the keynote address at the German
Multimedia Congress (DMMK) in Stuttgart, Germany on Sept. 27, 2006. For
interviews with Mr. Livingstone in Germany, please contact Bernd Klumpp
at
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Spain iStockalypse™ is a periodic
event that brings iStockphoto contributors together in different cities
around the world to create images, collaborate creatively and learn
from one another. September’s event in Barcelona will be the biggest
ever, with more than a dozen shoots planned around the city for four
days, ranging from flamenco dance shoots to the backdrop of the Parc
del Laberint d’Horta. The event begins on September 29 and
culminates on Monday, October 2, at 20:00 with a gallery exhibition and
silent auction of the best work by participants, sponsored by Turisme
Barcelona. Proceeds of the silent auction will further support Getty
Images’ charitable contributions to Friends of the Global Fight Against
AIDS, Tuberculosis and Malaria. Other sponsors include Canon,
Bowens, Apple, and HP, who are all contributing equipment and/or
software to the event. For more information visit:
http://www.istockalypse.com. For editors wishing to attend the photo
shoots or interview Bruce Livingstone, please contact Eva Serrabassa at
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About iStockphoto
iStockphoto, http://www.istockphoto.com, the world’s first, largest and
most innovative community marketplace for digital imagery, pioneered
the micropayment phenomenon in this industry, enabling buyers to
license images for as little as a dollar. iStockphoto entered the stock
video market in September of 2006, selling video for as low as $5 per
30 second clip. In partnership with its members, iStockphoto has turned
community into commerce, transforming the digital imagery market by
encouraging passionate dialogue and education, while making imagery
affordable to businesses that may not have licensed imagery otherwise.
iStockphoto is headquartered in Calgary, Alberta, Canada, and is a
wholly-owned subsidiary of Getty Images. iStock™,
iStockalypse™ and iStockphoto® are trademarks of iStockphoto Inc. All
other company or product names are the registered trademarks or
trademarks of their respective owner |