The announcement underscores OnAsia Digital’s position as a leading provider of keywording services and highlights the company’s ability to adjust its service to specialized subject matter.

“We are very aware of the value of keywording and feel confident that OnAsia Digital’s service will enhance the ability of users to accurately retrieve images from The National Trust Photo Library. Precise search results are essential to making our image database a valuable tool for editors and the public. And delivering accurate search results is directly linked to the relevance of selected keywords,” said Victoria Skeet of The National Trust Photo Library. “Once we had become an on-line service, viewable by users around the world, we knew that we had the potential to reach a huge audience. We are very happy to be working with OnAsia to make those images easily and effectively accessible.”

For OnAsia Digital, the agreement follows the successful completion of a keywording assignment for the UK’s National Gallery in 2005.  The company also provides keywording services to editorial and commercial photographic collections as well as graphic and illustration agencies.

“We enjoy working on these specialized collections because the subject matter is challenging and we find ourselves learning so much. Each new archive presents a new challenge for us and makes us better equipped for the next job,” explained Yvan Cohen, an OnAsia Digital Director and one of the company’s founders.

Four years since launching its service, OnAsia Digital has emerged as a leading provider of keywording services. The company has developed its own metadata management technology. Keyworders select terms from a proprietary thesaurus consisting of more than 30,000 terms. OnAsia Digital’s system automatically generates alternate forms, UK/US variations, synonyms and even common misspellings.  The company has already keyworded over 200,000 images and says that it will be releasing a desktop version of its keywording technology before the end of this year.

To find out more about OnAsia Digital’s service visit: www.onasiadigital.com

About OnAsia Digital (www.onasiadigital.com)

OnAsia Digital is a leading provider of digital image services including keywording, scanning, retouching, color-correction and clipping-paths. The agency, based in Bangkok, Thailand, has provided services for more than 500,000 images to respected photo libraries, photographers, museums and NGOs from around the world.

About the National Trust Photo Library (www.ntpl.org.uk)

The National Trust Photo Library is a unique and diverse resource for professional image buyers and the public, worldwide. The collection covers a huge range of architecture, archaeology, antiques, fine art, gardens, landscapes, coastline and environmental images, used by editorial and design clients as well as academics, students and the general public. The photography is innovative and inspiring, to reflect the beauty and importance of the collections of The National Trust and its work in protecting and maintaining them.