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Digital Railroad Adds E-Commerce Features and Simplifies Buyers’ Jobs With Unified Cart |
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Written by Press Release
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Thursday, 19 October 2006 |
Digital Railroad Innovates Again By Delivering The Only Unified E-Commerce-Enabled Check-Out Cart For Photo Buyers
NEW YORK, NY – October 19, 2006 – Digital Railroad, Inc. (www.digitalrailroad.net),
the trusted provider of Web-based application services for the
professional photography industry, announced today the implementation
of secure e-commerce features that allow image buyers to purchase
rights-managed and royalty-free images from any member’s archive by
credit card, in one check-out cart.
Digital Railroad’s new e-commerce platform allows members to negotiate
directly with buyers for rights-managed images through an e-commerce
enabled interactive conversation while keeping track of negotiation
histories in their archives. Once one or more image prices are agreed
upon, buyers can accept and pay for photos with a credit card.
Royalty-free pricing templates allow members to easily apply prices to
images. An expanded “reports” feature includes full accounting of
members’ sales.
Buyers want a consistent user experience, minimizing time spent online
so they can focus on the creative aspects of their jobs. An end-end
branded experience is what we provide to our photographers and agencies
because their brand is the most important. Digital Railroad is the only
system which efficiently and thoroughly solves these needs for both
sellers and buyers.
“At Digital Railroad, we’re constantly working to develop new features
for our members built upon real-world business practices while
leveraging technology to improve workflow efficiency,” said Evan
Nisselson, Digital Railroad CEO/Founder and a professional
photographer. “No other platform gives buyers one unified shopping
cart which streamlines work across almost one thousand personally
branded photo archives from some of the world’s best photographers and
photo agencies.”
The introduction of these e-commerce features is part of Digital
Railroad’s ongoing commitment to deliver valuable services to its
members, providing photographers and agencies with the tools to easily
manage, market and sell images to a growing network of photo buyers.
“With e-commerce, Digital Railroad puts us back in the driver's seat,”
added Sisse Brimberg and Cotton Coulson, Founders of Keenpress (www.keenpress.com)
and Digital Railroad members. “We can now connect with buyers directly
to negotiate and transact online the fair price for our creative work.
It's all about quality, choice and the best tools."
Along with our e-commerce release, we have also improved our platform’s
functionality and user experience with improved global navigation and
increased image sizes in response to member requests. We continue to
work very closely with many members and incorporate their feedback into
development priorities.
About Digital Railroad
Digital Railroad is the trusted provider of online technology and
services for the global community of buyers and sellers of professional
photography, allowing them to concentrate on doing what they love – to
be creative. Membership currently spans over 55 countries and includes
over 23,000 registered buyers. Digital Railroad members actively manage
images on topics such as sports, news, commercial, nature, and stock.
Digital Railroad's unique, comprehensive suite of online services
transforms the way photographers and agencies manage, market, and sell
images to photo buyers worldwide. For more information, visit www.digitalrailroad.net. |
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