|
Gettyimages.com Beta Invites Customers to Help Invent the Future |
|
|
|
|
Written by Getty Images, Inc.
|
|
Tuesday, 28 November 2006 |
|
New Tools for Greater Productivity Unveiled in First Phase of Reinvented Site
SEATTLE, Wash., Nov. 28 /PRNewswire-FirstCall/ -- Getty Images (NYSE: GYI) today announced the public launch of gettyimages.com beta, a groundbreaking new site that merges the latest technology with the most relevant industry trends to create innovative and more efficient ways to find and deliver imagery and related products and services. With the public beta, the company invites customers to help shape the future of the new gettyimages.com .
"Our customers run more than a million searches for imagery every day on http://www.gettyimages.com, which we see as more than a million opportunities to learn from their experiences," said Jonathan Klein, co-founder and CEO of Getty Images. "Incorporating this learning from our customers has allowed us to continue our leading role in defining and shaping how imagery can be delivered to customers."
The current beta site combines, for the first time, the company's entire collection of editorial and creative imagery and focuses on the time-sensitivity demanded by editorial customers. While the creation of the beta site was focused on the workflow and requirements of editorial customers, creative customers can preview the benefits of the new site as well. A full site re-launch, with significant enhancements and feature upgrades focused on the specialized needs of creative customers, is planned for mid 2007.
"The media world is becoming increasingly visual, and for professionals in the online space, lead time no longer exists," said Mike Bealing, picture editor, Time Europe. "Having easy, express access to the latest high quality imagery is critical to our business."
While the site features noticeable cosmetic improvements, its most significant enhancements focus on greater productivity. Visitors to beta.gettyimages.com will be able to:
- Filter a single database of more than nine million editorial and creative images in a matter of seconds, thanks to a revolutionary "contextual refinement" feature that can replace wading through pages of thumbnails with a few intuitive clicks
- Enjoy a more responsive user interface and a more intuitive navigation structure that quickly highlights the most relevant images
- Select from among a range of easy customization and personalization options that quickly tailor the site to each user's preferences
- Experience near-real-time indexing -- with even faster access to the newest editorial imagery from around the world thanks to the patent-pending Automated Metadata Process (AMP)
- Conduct original searches with an AMP-enabled, fully localized search engine in German, Spanish and English (U.S. and UK), always the standard for Getty Images Creative imagery searches, and now available for Editorial imagery
- Avoid wasting time with improved features that reduce "no-result" searches, misspellings and unclear search terms
- Submit feedback on the quality of their experience that will help shape future site features
"The new beta site puts the foundation in place for continuous collaboration with our customers," said Linda Ranz, senior vice president for customer experience at Getty Images. "We're confident that our customers will be impressed by what they see today. But the greater promise lies in our ability to evolve with them as their industries accelerate to
meet the speed and efficiency demands of new platforms and business models. Their input will directly drive the addition of new features and functionality."
The existing gettyimages.com site is the industry leader with over four million unique visitors each month. Building on this foundation, the beta site is launching after nearly 9,000 hours of global customer research, extensive design and testing. As even more customer input is collected throughout the public beta phase, Getty Images will periodically post updates and introduce new features on the site.
About Getty Images
Getty Images is the world's leading creator and distributor of visual content and the first place creative professionals turn to discover, purchase and manage imagery. The company's award-winning photographers and imagery help customers create inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle,
WA and serving customers in more than 100 countries, Getty Images believes in the power of imagery to drive positive change, educate, inform, and entertain. Visit Getty Images at http://gettyimages.com .
|
|
Last Updated ( Tuesday, 28 November 2006 )
|
Industry News