DAM this is hard work. No, I am not swearing. DAM stands for Digital
Asset Management for an excellent book on DAM, see The DAM Book, by
Peter Krogh. This article, the second in a series on digital image
workflow, will cover only part of the complete and complex digital
management picture. And digital image workflow is hard work.
It is important, even business critical, to have a standard, consistent
approach to digital image workflow. If you can recognize the workflow
that will suit you and your work habits, and know that it supports your
business needs, you then need to apply it consistently, so that you can
take comfort in having a well-ordered life. Images do tend to multiply
in the digital context and mayhem will result if you cannot manage a
well-ordered life.
In my first article in this series (see: You Need a Web Site)
I addressed the end of the workflow process, the target. This article
starts right at the beginning, in the camera. You have a number of
options (at least in the Nikon DSLR product set) for how your image
files are created. The D2X series for example, includes the following
file types - RAW, RAW plus JPEG, TIFF and JPEG, with variations for
JPEG quality (fine, normal and basic). RAW Nikon files are typed as
.NEF and this file type is readable by a number of software
applications including products from Nikon, Adobe, DxO, iView MediaPro
and Phase One and there probably is a wider range of NEF-compatible
software applications.
RAW (NEF in Nikon terms) produces a file containing all the data from
the sensor at the time you clicked the shutter release. JPEG however,
is already processed by the camera and is a bit like a Polaroid
photograph when compared with a color slide- there is not going to be
as much processing flexibility available to you. Of course using RAW
has both benefits and costs.
The benefits include:
- A vast amount of data, from exposure to color temperature
and data received by the sensor, is available in a raw format and can
be varied in NEF-aware software.
- You retain full control over a wider range of settings in post camera processing.
- You
can vary these settings without discarding the original image file and
you can process and re-process hidden in this advantage is an
important point you cannot overwrite a NEF file.
- Corrections are easier, more flexible and do not necessarily result in loss of data or reduced quality.
The costs are:
- Larger file size (NEF files from a D2X are approximately 19
MB whereas a JPEG file is between 5.9 MB to 0.4 MB depending on quality
and image size ignoring High Speed Crop effect on file sizes).
- Slower processing times both in camera and in computer.
- You need to learn even more skills.
The file size is an indicator of the quality difference between NEF and
JPEG files the JPEG file has discarded 15 MB 18+MB of data. This
data is lost to you if you set the camera mode to JPEG.
Admittedly I am ignoring TIFF files they can be even larger a TIFF
file for a large image in a D2X runs out at approximately 36 MB DAM
(OK, I was swearing that time) that is a large file. TIFF files have an
advantage of being readable across a wider range of software
applications, and typically when you license an image, the buyer
requires you to deliver a TIFF file, typically managed by saving your
processed RAW image in TIFF format. There are two disadvantages to TIFF
files in camera the size will impact processing even more so, and
most software applications will overwrite TIFF files, making it easier
to lose your original file due to human error.
There will be usage scenarios where JPEG files are suitable. Where
storage space limitations arise, or if you are tasked with delivering
press or sports or other images where post-processing is impractical.
I use RAW file mode, and use 2 GB memory cards, so I can have only 100
images on a card. I carry 7 cards when traveling; these are
pre-numbered, and I make sure I use the cards in sequence. It gets
worse. I carry two battery operated storage devices which can each hold
70 GB of data, and each evening when I am away from home, I upload each
used card to both of these devices. That way I can re-format and re-use
the memory cards knowing I have backups in the field.
What about file names? The file name structure for Nikon files includes
a sequence number. I think it is extremely important to ensure that the
file sequence number does not re-start for each memory card that will
create duplicated file names. It is far easier to confuse yourself
about which file belongs where if you have duplicate file names. I do
not change anything else in camera generated file name commands, apart
from ensuring a unique file sequence number at least until I reach
10,000 images on the camera. I use a D2X and a D2Xs, so I do get
duplicate numbers but that is far easier to cope with than duplicate
file names across all memory cards. File naming becomes more important
when we move a little further along the workflow.
At this point you have identified a consistent file format based on
business purpose and skill set, typically RAW if you want to be able to
carry out post-camera processing, JPEG if you are taking press and
sporting photos where processing time and transmission times need to be
as fast as possible, and perhaps TIFF if you can manage the risk of
over-writing your original files (and perhaps lose some of the
post-camera processing flexibility).
You also have identified a process for managing memory cards and
backing up images while in the field. This need not be as detailed as
described above, especially if you return home every evening, or are
working in a studio environment. At this point you have just completed
the beginning steps in your workflow.
I said this was hard work. My next article will take you into the computer environment with your digital imaging workflow.
Previous,
You Need a Web Site
Copyright © 2006 John Hindmarsh [Contact ] [Bio]
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