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topimages.com, a New International Image Agency |
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Written by topimages.com
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Monday, 08 January 2007 |
Zurich, Switzerland, January 05, 2007 --(PR.COM)-- A new image agency
is coming onto the market: topimages.com. It is setting out to pose a
challenge to the three biggest players on the worldwide image agency
market by providing simple, innovative services which are tailored to
meet the needs of creative artists.
"Simplicity is our key
marketing value," explains Felix Brunner, Managing Director of the
start-up business, which is based in Zurich's Technopark. "Everything
is kept simple at topimages.com. There is a single price, with a
flat-rate license for use, and images are downloaded as soon as they
are bought. The whole process should also be accessible to new
customers in less than five minutes." Coupled with this are the
company's fresh approach and its discernible love of innovation.
"We feel that an image agency ought to maximize its quality and
customer service, not the size of its image archive or of its own
business. In addition, many customers see it as advantageous to source
their images from a rather more exclusive database." Ultimately,
another advantage of topimages.com is its independence. ImagePoint, the
company behind topimages.com, is an independent business, a Swiss image
agency which has been operating in the German-speaking world for five
years. It is owned fully by the group of founding partners headed by
Felix Brunner.
Each image at topimages.com costs the same
price, USD 170. This figure covers the download and the photographer's
rights. The license is comparable to a royalty-free license and, with a
few restrictions, permits the customer to use the image repeatedly over
an indefinite period of time. "In our opinion, this is the lowest fair
price at which a professional photographer would be sufficiently
motivated to sell his images with some degree of exclusivity," explains
Brunner. The archive currently boasts 300,000 images from 1600
photographers, with around 300 more images being added every day.
As
Brunner explains, topimages.com's services are aimed primarily at the
needs of creative artists. Therefore, the following values are
important:
- The respectability of the source
- Sensible keywords for the images
- Individual support, when needed
- Quick, smart search functions, e.g. specially developed research via visual criteria such as color or similarity.
As
a start-up, topimages.com is carefully endeavoring to exploit what it
perceives as its rivals' weaknesses on the global image agency market.
Simplicity and innovation are values rarely found amongst the large
conglomerates with their different brands, inter-dependences and
complicated product portfolios. topimages.com, on the other hand,
offers a straightforward approach, quick processing and a carefully
selected archive. The customer will find what he wants within minutes,
get the image material straight away and then be back at his creative
work in next to no time. Therefore, topimages.com has created a concept
which can be implemented uncompromisingly only by a new, independent
image agency which isn't burdened by baggage.
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