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Calgary, Alberta, January 8, 2007 –
iStockphoto®, the world’s leading community-powered marketplace for
stock photography, illustrations and stock video, announced today that
its user-generated stock video collection, which began selling clips
for as low as $5 each on Sept. 5, 2006, has already garnered well over
12,000 clips from more than 350 contributors worldwide. In addition,
the site, which started by selling user-generated stock images, grew
tremendously in 2006, reaching 1.2 million global customers who
collectively downloaded nearly 11 million images and videos last year.
Site demonstrations and sample images and video can be seen at Booth
#1738 at Macworld San Francisco January 9-12.
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Many stock video clips are often over $200, so demand has been high at
iStock’s aggressive price point. There is tremendous appeal in
searching for just one clip that you can be assured looks modern and
current versus buying several on a CD.
A large-scale survey conducted online by iStockphoto, which garnered
18,000 respondents, showed that nearly 29 percent purchase stock video
monthly, while nearly another 12 percent purchase it weekly. The most
prominent recent searches have been for relatively simple themes:
water, people, business, clouds, background and fire, as well as
seasonal holiday items.
“2006 proved to be the year that people understood that the consumer
has become his/her own brand manager and social networks built around
common interests are here to stay,” said Bruce Livingstone, founder and
CEO of iStockphoto. “The iStock community has grown tremendously this
year because contributors are able to express themselves creatively
while actually profiting from their work and our clients can always
find an image or a video that looks cutting-edge and current at
affordable prices.”
iStockphoto is one of the top 300 most visited Web sites in the
world (according to Alexa.com) and offers well over 1 million royalty
free stock images and videos for prices starting at as low as $1. An
iStockphoto image or video is downloaded by someone in the world every
three seconds. iStock was recently pictured in an article in Time
Magazine’s “Person of the Year,” issue and is one of the few social
networks to actually share profits on content sales with contributors.
iStock continues to welcome new member artists wanting to monetize
their stock footage, film clips, and animations. Visit
www.iStockvideo.com for details on technical standards for submissions,
royalties and intellectual property concerns.
About iStockphoto
iStockphoto, http://www.istockphoto.com, the world’s first, largest
and most innovative community marketplace for digital imagery,
pioneered the micropayment phenomenon in this industry, enabling buyers
to license images for as little as a dollar. iStockphoto entered the
stock video market in September of 2006, selling video for as low as $5
per 30 second clip. In partnership with its members, iStockphoto has
turned community into commerce, transforming the digital imagery market
by encouraging passionate dialogue and education, while making imagery
affordable to businesses that may not have licensed imagery otherwise.
iStockphoto is headquartered in Calgary, Alberta, Canada, and is a
wholly-owned subsidiary of Getty Images.
iStock™, iStockalypse™ and iStockphoto® are trademarks of iStockphoto
Inc. All other company or product names are the registered trademarks
or trademarks of their respective owners. |