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Approaching 1.5 Million Premium Photos in its Collection, Shutterstock Emerges as Category Leader
New York, NY--January 9, 2007--
Shutterstock®, already the world's largest subscription-based
stock photo agency, today announced another milestone: Shutterstock
has the largest photo collection in the microstock industry. "Microstock,"
a term that describes the newest wave of stock photo agencies, generally
refers to companies that are web-based, source their photographs from
a diverse pool of talent, and sell royalty-free images at rates lower
than traditional "macro" agencies. Founded in 2003, Shutterstock
distinguished itself immediately with its user-friendly subscription
model and superb photo library; today it has further differentiated
itself from the competition by the sheer magnitude of its collection.
While this most recent achievement
is about the quantity of images in its collection, Shutterstock's
focus has always been on quality. Portfolios are carefully screened
before photographers are allowed to submit images; once a photographer
is approved as a contributor, each photograph he submits is then subject
to screeners' strict criteria. Shutterstock currently accepts about
40% of the photographs submitted to the site, and, thanks to proprietary
technologies, is proud to have one of the fastest approval times in
the industry. The running total published on Shutterstock's homepage
refers only to the photographs that have made the cut and are
accepted into the collection, unlike other stock agencies that include
rejected or deleted images into their "total" figures.
"We are absolutely committed
to high standards for photo quality," said Jon Oringer, founder and
CEO. "Numbers are irrelevant if the integrity of the collection is
compromised in the growth process. We're proud that Shutterstock's
collection has continued to grow while maintaining the level of quality
the creative community has come to expect from us."
Keeping pace with the collection's
growth, Shutterstock has seen significant increases in subscribers over
the past months and is now the preeminent resource for creative professionals.
Shutterstock's customer base encompasses professionals in industries
like advertising, publishing, and the graphic arts as well as entrepreneurs
in countless fields--but they are united in their constant need for
fresh imagery. Shutterstock adds 15,000+ new premium images every
week, ensuring that every search turns up fresh results.
"Feedback from our subscribers
is very gratifying," said Oringer. "In today's highly visual
marketplace, people need great images to compete. With the quality and
size of our collection, we are able to offer great photographs at affordable
prices that make a difference to our customers' businesses."
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