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The Legendary Canon EOS System Evolves To Meet The Demanding Needs
Of Imaging Professionals With the Release of The World's Fastest
Digital SLR*, EF 16-35 mm f/2.8 L II USM Lens and Speedlite 580EX II
Flash
LAKE SUCCESS, N.Y., February 21, 2007 – Canon, the worldwide
market leader in digital cameras, celebrates the 20th anniversary of
its top-selling EOS single lens reflex camera system by announcing the EOS-1D Mark III
Digital SLR, the world's fastest digital SLR camera. At 10 frames per
second, the 10.1 megapixel EOS-1D Mark III digital SLR can fire huge
motor-driven bursts of 110 Large JPEGs or 30 RAW files because it
employs the new Dual DIGIC III image processor engine, providing enough
computational horsepower to do parallel processing at a rate unmatched
by any other digital SLR. The all-new 10.1 megapixel, APS-H size CMOS
sensor which is designed and manufactured by Canon, is the most
light-sensitive and innovative sensor that Canon has developed to date.
It features a new microlens array and a more efficient pixel structure
for ultra-low noise, resulting in exceptional image quality and an
amazing ISO range of 100 to 3200 with extensions to ISO 50 and a highly
usable ISO 6400. Furthermore, Canon today unveils several new
accessories, including the EF-16-35mm f/2.8L II USM Lens and the
Speedlite 580EX II Flash.
Scheduled for initial U.S. shipments in Spring, the estimated selling
price of the EOS-1D Mark III Digital SLR will be similar to that of its
predecessor, the EOS-1D Mark II N Digital SLR. This makes the new
camera a stunning bargain and a "must have" for most pro shooters on
the basis of features, performance, reliability, ease of use and
compatibility with the powerful Canon EOS system.
"The new EOS-1D Mark III Digital SLR is an essential tool for
professional sports photographers and photojournalists because of its
exceptional speed and durability and it will attract a broad range of
other professional and advanced amateur photographers because of its
superior image quality and improved low-light performance," said Yuichi
Ishizuka, senior vice president and general manager of the Consumer
Imaging Group at Canon U.S.A. Inc. "In designing the EOS-1D Mark III
Digital SLR, Canon responded to the requests of its many professional
customers by adding new features that cater to their demanding needs.
But at the same time, we have once again raised the bar for digital SLR
cameras by introducing new technologies that only Canon can offer with
the legendary EOS System."
See the Whole Picture with a Live View LCD
One of the landmark functions of the EOS-1D Mark III Digital SLR is the
introduction of a Live View shooting mode, tweaked to meet the needs of
professional shooters. Photographers who use point-and-shoot digital
cameras are familiar with looking at the LCD screen on the back of the
camera to compose their images. Normally, a single lens reflex cannot
do this because the mirror that lets you look through the lens is in
the way. With the EOS-1D Mark III Digital SLR, a photographer has
several options in addition to conventional SLR through-the-lens
viewing. If the camera is going to be close at hand, the new Live View
shooting mode lets the user focus and compose on the extra-large
3.0-inch LCD screen and magnify the image 5x or 10x, to achieve the
optimal focus. If a user is going to be several feet away from the
camera, in a studio, for example, the camera can be connected to a
computer with a USB 2.0 high-speed cable. New software included with
the camera, EOS Utility 2.0, lets you view what the camera is seeing in
real time and control its operation. If a professional photographer is
going to be far away from the camera, say, on the other side of a
racetrack or stadium, or if the camera is hidden or buried someplace
inaccessible, the EOS-1D Mark III Digital SLR can be operated
wirelessly with the assistance of the new WFT- E2A Wireless File
Transmitter. This allows users to view images directly off the camera's
sensor in virtually real time with the ability to adjust many camera
settings on the fly. As a side benefit, Live View shooting mode helps
to reduce vibration by lifting the reflex mirror out of the optical
path well in advance of the exposure, improving image quality at slow
shutter speeds.
The EOS Integrated Cleaning System
Another first for a professional digital SLR of this caliber is a
complete dust management solution, called the EOS Integrated Cleaning
System. The new CMOS image sensor is designed with a lightweight
infrared absorption glass cover that vibrates for 3.5 seconds when the
camera is turned on or off. This brief delay can be cancelled
immediately upon startup if desired, simply by pressing the shutter
button. In fact, the sensor is sealed around its edges to help keep
dust out. The shutter, newly upgraded to 300,000 cycle durability,
generates less dust; it fires three times during the process so dust is
shaken off the shutter curtains, too. This cleaning system uses very
little battery power and can also be turned off in the custom function
menu, if the user chooses to do so. The second part of the anti-dust
system is a software solution that records the location of any spots
that may remain on the sensor as Dust Delete Data and this information
is appended to the image file. In the Digital Photo Professional 3.0
software application included with the EOS-1D Mark III Digital SLR, the
spots are erased automatically.
Advanced Autofocus Technology
The brand-new autofocus system in the EOS-1D Mark III Digital SLR
represents a complete reconsideration of professional AF. Like previous
EOS 1-Series Canon cameras, the EOS-1D Mark III Digital SLR has 45 AF
points, but unlike its predecessors, 19 of them, rather than seven, are
of the high-precision cross-type configuration. In addition to the
center point, the new array allows the other points to be divided into
groups of nine inner and nine outer focusing points plus a center
point, which makes picking an individual focusing point much faster and
easier than going through all 45, as in the past. During manual AF
point selection, the AF point area is expandable. At the request of
sports and wildlife photographers, a new micro-adjustment feature
allows for very fine changes in the AF point of focus for each lens
type in use, along with the addition of adjustable focus-tracking
sensitivity as another sophisticated new AF feature. In addition to the
AF sensor itself, other new components in the AF system include the
reconfigured concave submirror and the secondary image formation lens,
both products of Canon's vast expertise in optical engineering. Last
but not least, the low-light sensitivity of the new AF sensor has been
doubled to EV-1 for superior performance compared to earlier EOS
digital SLRs.
Twice as Smart With Dual DIGIC III Image Processors
To cope with the voluminous signal processing required by the EOS-1D
Mark III Digital SLR's 10.1 megapixel resolution and top continuous
shooting speed of 10 fps, Dual DIGIC III imaging engines are
incorporated for parallel signal processing. The DIGIC III image
processor replaces the DIGIC II and assists in rendering very fine
image detail and natural color reproduction with 50% less shadow noise
than previous EOS digital SLRs. The CMOS sensor reads out to the dual
DIGIC III processors simultaneously in eight channels. By having two
processors handle the workload, image processing is now approximately
1.5x faster; Compact Flash(tm) access speed is now 1.3x faster and SD
card access is now 2x faster. The EOS-1D Mark III Digital SLR is
compatible with the new high-capacity SDHC format memory card. The
extra power of dual DIGIC III processors has also allowed
analog-to-digital conversion to improve from 12 to 14 bits per channel,
meaning that tonal gradation for RAW images is now divided into 16,384
separate levels per channel rather than 4,096. The difference can be
seen in the superb prints and magazine spreads the EOS-1D Mark III
Digital SLR makes, as well as, in its freedom from defects such as
moir‚.
The Canon Proprietary CMOS Sensor
The all new, 10.1 megapixel CMOS sensor is designed and manufactured by
Canon using semiconductor manufacturing equipment that is designed and
manufactured by Canon, allowing synergies that are unique in all of
photography. The sensor is APS-H size, 28.1 by 18.7mm, significantly
larger than the much more commonly found APS-C, usually about 23.5 by
15.5mm. The lens magnification factor is 1.3x, rather than 1.5x or
1.6x. The increased sensor size means that each pixel can be larger for
a given resolution. The pixels of the EOS-1D Mark III Digital SLR are
7.2 microns square. A sensor with 10 megapixels in APS-C size would
have pixels less than 6 microns square, smaller and therefore receiving
less light, requiring more amplification and producing more noise. The
comparison is even more favorable to the EOS-1D Mark III Digital SLR
because Canon's intense involvement with sensor technology has enabled
it to increase the proportion of each pixel that is sensitive to light,
called the fill factor, so its pixels are not only bigger, but they are
also more receptive to light. Yet another improvement comes from the
revised microlens array that collects light for the sensor. The new
unit has smaller gaps between the tiny lenses, meaning more light is
gathered and less is lost. All of this helps to explain the sensational
low-light performance of the EOS-1D Mark III Digital SLR and the
terrific quality of images shot at ISO 3200 and 6400.
Focus On New and Advanced Professional Features
The EOS-1D Mark III Digital SLR has several new features that make it
much more reassuring and confidence inspiring. Highlight tone priority
extends the dynamic range of highlights by about one stop and improves
gradation within highlight areas. Safety shift lets the camera
automatically change the shutter speed, the aperture or even the ISO
speed, according to the photographer's choice, even if the light level
changes out of the range that the settings on the camera can normally
handle, thus avoiding unhappy surprises. In-camera noise reduction for
high ISO images and silent drive mode reduce a different kind of noise:
the sound of the camera shutter in a quiet place.
The EOS-1D Mark III Digital SLR is the product of a "reset to zero"
design process; absolutely everything was re-evaluated. The result is a
new and exceptionally easy to use set of controls. The 1D Mark III
Digital SLR uses a Main Dial, a Quick Control Dial, a Multi-controller,
a SET button and several other buttons to select and set various
functions. In addition, the ISO speed button, AF Start (AF-ON) button,
Picture Style button, and Memory selection/Image size/White balance
function button have been newly added to make camera operation faster
and easier than previous models. This system follows the logic of the
EOS family of cameras. You use the Quick Control Dial to make the
selection and press the SET button. When you press a button, it remains
active for a while so you can let it go and then turn a dial to set
something. You use the Quick Control Dial or the Main Dial to select
any of the 19 cross-type AF points. Answering the requests of many
current EOS system users, information displays have also been improved.
For example, both the ISO speed and the metering pattern in use are now
visible at all times, not only on the top LCD data panel, but in the
viewfinder as well.
The EOS-1D Mark III Digital SLR's power supply is yet another valuable
new feature: The camera now uses a new LC-E4 Lithium-ion battery pack
instead of the previous NP-E3 Nickel-Metal Hydride (Ni-MH) type. As a
result, the weight of the 1D Mark III Digital SLR with the battery and
memory cards installed is approximately 8 oz. lighter than the EOS-1D
Mark II N Digital SLR when comparably equipped, and estimated shooting
capacity has significantly improved from 1200 shots for the 1D Mark II
N Digital SLR to approximately 2200 shots for the EOS-1D Mark III
Digital SLR under normal shooting conditions. Additionally, new
technology makes it possible for the EOS-1D Mark III Digital SLR to
display battery charge levels in 1% increments.
The Custom Functions and Personal Functions of previous EOS models have
been merged to create an easier to manage set of 57 Custom Functions
arranged in four groups according to categories such as exposure and
autofocus. Up to six frequently used menu options and Custom Functions
can be registered in a new user-friendly feature, called "My Menu." Up
to 10 sets of camera settings can now be saved to one recording medium
and moved from one camera to another. Up to five Personal white balance
settings and five custom white balance data items can now be registered.
Major advances have also been made in recording, storage, and playback.
For example, in addition to the RAW and JPEG options found in previous
EOS Digital SLRs, the EOS-1D Mark III Digital SLR now offers the "sRAW"
recording format. "sRAW" has all the flexibility of standard RAW data
recording, but at one quarter the resolution and approximately half the
file size of conventional RAW images. Another breakthrough option is
the ability to record to external USB storage devices connected to the
camera via the optional WFT-E2A Wireless Transmitter (see below for
more information on the WFT-E2A). Yet another new option is automatic
switching of recording media; when the current recording medium becomes
full, the camera switches to another automatically and continues
recording without interruption. With separate recording, a captured
image can be recorded in varying sizes on different media. Each
recording medium can be set to record a specific image size (L, M1, M2,
S, RAW, sRAW) for each shot. With recording of identical images, the
same image is recorded to all recording media. This is also possible
with RAW+JPEG and sRAW+JPEG. Any image stored in a memory card or
external media can be copied to another installed or connected
recording medium.
With the EOS-1D Mark III Digital SLR, if the card slot cover is opened
during the writing operation, an alarm sounds and a warning message
appears on the screen to indicate that writing is in progress. The card
writing continues even if the slot cover is opened. Also, if you set
the power switch to the "off" position during the card writing process,
a message appears on the screen to indicate that writing is in
progress. After the writing is completed, the power turns off.
EF 16-35mm f/2.8L II USM Lens:
A new EF 16-35mm f/2.8L II USM Lens succeeds the versatile EF16-35mm
f/2.8L USM Lens as a high-performance L-series wide-angle zoom lens,
specifically designed for improved peripheral image quality. Compatible
with all EOS SLRs past and present, it uses three high-precision
aspherical lens elements and two Ultra Low Dispersion (UD) lens
elements to minimize lateral chromatic aberration and to produce superb
image quality with excellent resolution and contrast. New coatings
minimize ghosting and flare. It is an internal focus design, so the
front element does not rotate during focusing and zooming, a
convenience for users of circular polarizer filters. The lens is also
fully gasketed and sealed for dust and moisture resistance, and it
features an electronic diaphragm with circular blades for
natural-looking background blur effects.
Speedlite 580EX II Flash
The popular Speedlite 580EX Flash is being replaced by the new
Speedlite 580EX II Flash, which features a host of improvements,
including a metal hot shoe with an improved locking mechanism for added
durability, an external metering sensor for non-TTL automatic flash
exposure control and a PC socket for use with non-dedicated slave
triggers. Fully compatible with all EOS SLRs, the new Speedlite 580EX
II is gasketed for dust and moisture resistance, making it possible for
users of EOS-1 class digital SLRs and many L-series EF lenses to use
flash safely when shooting in dusty or wet environments.
Wireless File Transmitter WFT-E2A
The new accessory dedicated Wireless File Transmitter WFT-E2A allows
wireless transfer and backup, as well as remote control of the camera
in Live View mode. The new transmitter is much smaller and lighter than
its predecessor and more affordable as well. The WFT-E2A has many
useful capabilities besides wireless transmission of digital photos. In
addition to supporting the EOS-1D Mark III Digital SLR's Remote Live
View functions, it can also be connected to various Hi-Speed USB 2.0
external storage devices such as high-capacity hard drives or
convenient flash drives with much larger storage capacity than the
memory cards in the camera, for instant backup as images are captured.
Whats more, the WFT-E2A can be connected to portable GPS devices to
record GPS information (longitude, latitude, altitude, UTC) which is
added to file metadata and displayed on the camera's LCD screen below
the histogram.
Original Data Security Kit OSK-E3
The newly developed Original Data Security Kit OSK-E3 enables
independent verification of the authenticity of image data and metadata
(including GPS data). Additionally, the OSK-E3 Data Verification Kit
features optional data encryption of EOS-1D Mark III Digital SLR files
upon capture to prevent modification of image data or unauthorized
interception of images during wireless transmission.
Improved Software
The EOS-1D Mark III Digital SLR will be supplied with the latest
versions of Canon's powerful software applications, including Digital
Photo Professional 3.0 and EOS Utility 2.0, which now support the
camera's Remote Live View and Dust Delete Data functions, as well as
incorporating a broad range of additional improvements designed to
improve image quality and speed up workflow. Also included are new
versions of ZoomBrowser EX and ImageBrowser for easy browsing, viewing,
printing and archiving with compatible computer operating systems,
including Microsoft Windows Vista, Windows XP, as well as Mac OS X.
Canon will display and demonstrate the EOS-1D Mark III Digital SLR and
its new accessories March 8 - 11 at the PMA trade show in Las Vegas.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and
industrial imaging solutions. The company is listed as one of Fortune's
Most Admired Companies in America and is on the BusinessWeek list of
"Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top
patent holder of technology, ranking third overall in the U.S. in
2006†, with global revenues of $34.9 billion. For more information,
visit www.usa.canon.com.
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