|
|
Home  Printers & Scanners X-Rite ColorChecker Products Deliver All-new Easy, Accurate True Color Balance Methods At PMA07
|
X-Rite ColorChecker Products Deliver All-new Easy, Accurate True Color Balance Methods At PMA07 |
|
|
|
|
Written by X-Rite, Inc.
|
|
Tuesday, 06 March 2007 |
GretagMacbeth-Combined Line of Objective Color Confirmations for any
System Under Any Illumination Showcased at Booth B-191 in The Las Vegas
Convention
LAS VEGAS, NV – Photo Marketing Association (PMA®) International Trade Show – March 6th, 2007
– X-Rite Incorporated, a global leader and internationally known name
in color technology, unveils its dynamic Color Checker® family of color
management solutions for photographers - results of its merger with
fellow world leader in the color industry GretagMacbeth – at the Photo
Marketing Association (PMA®) International Convention Trade Show, March
8 – 11, 2007 in Las Vegas. Held at the Convention Center’s South Hall,
PMA is billed as the world’s largest annual imaging event attended by
more than 20,000 photographers and related professionals from around
the globe.
Fast And Easy Color Balancing, Anytime, Anywhere
Imagine a totally non-subjective method of confirming the true color
balance of any color rendition system. PMA07 attendees can explore
first-hand just such a device along with all the X-Rite i1-Family of
color solution products. The ColorChecker Chart from X-Rite is a
checkerboard array of 24 scientifically prepared colored squares in a
wide range of colors. Many of these squares represent natural objects
of special interest, such as human skin, foliage and blue sky; all
reflect light the same way in all parts of the visible spectrum – a
unique feature that ensures color matching of natural objects under any
illumination and with any color reproduction process. With the X-Rite
i1-ColorChecker, photographers can check films, lights, filters and
paper with ease.
In addition to the standard ColorChecker, X-Rite has on display in
Booth B-191 variations that meet virtually any needed standard of
comparing, measuring and analyzing differences in color reproduction in
various processes to streamline processes and avoid costly mistakes.
Show visitors can learn how an X-Rite Digital ColorChecker Semi Gloss
(SG) provides checks and comparisons of the digital reproduction of a
real scene or a test pattern; makes a white balance with a digital
camera; and allows photographers to use the chart with camera profiling
software to create an ICC camera-ready profile. Comes included with the
X-Rite i1PhotoSG and other PRO bundles as well as a stand-alone
product.
To ensure that the camera’s raw image is as close to real life as
possible, X-Rite offers photographers a choice among several reference
devices that are scientifically engineered to provide precise uniform
surfaces that are spectrally neutral (i.e., reflect equal amounts of
red, blue and green) under all types of light conditions – natural,
fluorescent or studio. "
Also On Display At PMA 07
-
The X-Rite ColorChecker Three-Step Gray Scale Card - a full-sized
version of the white, 18% gray and black reference square used in the
standard 24-patch X-Rite ColorChecker for quick set up of the proper
studio lighting ratio between main and fill lights. Captures accurate
color without much after-the-fact manipulation and with necessary
reference values for quick color adjustments within most photo
processing software packages.
-
The X-Rite ColorChecker Mini Gray Balance Card – a pocket-sized version
of the 18% gray reference square used in the standard 24-patch X-Rite
ColorChecker.
-
The X-Rite ColorChecker White Balance Card – a full size version of the
white reference square used in the standard 24-patch X-Rite
ColorChecker.
-
The X-Rite Color Checker Mini White Balance Card – a pocket-sized
version of the white reference square used in the standard 24-patch
X-Rite ColorChecker.
As the photo imaging industry blossoms into an $87 billion industry
worldwide (source: PMA market research), the need for accurate, easy to
use solutions that ensure color excellence increases. All X-Rite
ColorChecker products on view at this year’s show were designed to meet
these needs, with a family designed for exceptional color balancing
under any illumination and with any color reproduction system.
About X-Rite
(NASDAQ: XRIT) X-Rite, which recently acquired GretagMacbeth, is the
global leader in color management, offering hardware, software and
services for measuring, formulating and matching color. The Company
serves a range of industries, including printing, packaging,
photography, graphic design, video, automotive, paints, plastics,
textiles, dental and medical. X-Rite serves customers worldwide from
its offices in Europe, Asia and the Americas. Visit www.xrite.com for more information.
|
|
Last Updated ( Tuesday, 06 March 2007 )
|
|
|
