|
New Licensing Partnership Gives Customers Easy Access to a Compelling Collection of Imagery From Movies and Television
SEATTLE and BURBANK, Calif., March 13 /PRNewswire-FirstCall/ --
Getty Images, Inc. (NYSE: GYI) and Warner Bros. Entertainment today
announced a licensing agreement that offers editors, publishers and
filmmakers a convenient new way to access imagery from the Studio's
award-winning movies and television programs. Customers who visit http://www.gettyimages.com/can
access thousands of original stills and film clips from Warner Bros.
Entertainment while benefiting from Getty Images' industry-leading
search functionality and licensing structure. "This alliance enables Warner Bros. to bring an unrivaled collection of
entertainment photos and footage to the broadest possible audience,"
said Maria Seidman, Vice President of Sales Development for Warner
Bros. Digital Distribution. "Getty Images' market position, customer
relationships and leadership in the digital space make the company an
ideal distribution partner."
Whether customers are searching for film footage of panoramic vistas
in faraway lands or edge-of-your-seat action that hits closer to home,
the Warner Bros. Entertainment collection addresses a multitude of
imagery needs, featuring eight decades' worth of imagery ranging from
the iconic to the obscure. Included in this rich and compelling
collection are publicity photos and behind-the-scenes shots from
long-running television series such as "ER," "Friends" and "The West
Wing," and classic big-screen productions ike "National Lampoon's
Vacation," "Blazing Saddles" and "Wild Wild West."
"Our partnership with Warner Bros. not only gives customers a powerful
new means of creating an unparalleled visual impact, it also enables
them to adhere to reasonable production costs and timelines," said
Karen McLaughlin, Director of Image Partner Development at Getty
Images. "We're continually evaluating the breadth and depth of our
content to ensure customers are equipped to communicate effectively
through traditional, online and mobile platforms."
The Warner Bros. Entertainment stills collection complements Getty
Images' vast offering of entertainment coverage captured at
high-profile award ceremonies, film festivals, movie premieres and
other celebrity events while diversifying the company's breadth of
moving imagery. Getty Images' film collection contains footage from a
variety of blue-chip entertainment entities, including dick clark
productions, inc., Discovery FootageSource and AP Archive.
To access imagery from the Warner Bros. Entertainment collection, visit http://www.gettyimages.com/warnerbrosentertainment.
About Getty Images
Getty Images is the world's leading creator and distributor of visual
content and the first place creative professionals turn to discover,
purchase and manage imagery. The company's award-winning photographers
and imagery help customers create inspiring work which appears every
day in the world's most influential newspapers, magazines, advertising
campaigns, films, television programs, books and Web sites. Headquartered in Seattle, WA and serving customers in more than 100
countries, Getty Images believes in the power of imagery to drive
positive change, educate, inform, and entertain. Visit Getty Images at http://www.gettyimages.com/
About Warner Bros. Entertainment
A fully integrated, global entertainment company, Warner Bros.
Entertainment is a leader in the creation, production, distribution,
licensing and marketing of all forms of entertainment and their related
businesses. A Time Warner company, Warner Bros. stands at the
forefront of every aspect of the entertainment industry, from feature
films to television, home video/DVD, animation, product and brand
licensing and interactive entertainment.
|
Industry News 
