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Written by Richard Weisgrau
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Friday, 06 April 2007 |
Originally published as Chapter 13, in the book titled The Real Business of Photography , Allworth Press, NY ISBN 158115-350-3
Nothing is more frustrating than committing your time and money to
doing a job, and then not being paid for months or perhaps never being
paid. During my fifteen-year tenure as ASMP’s executive director, I
spoke with hundreds of photographers who were having such problems. In
some cases I was able to advise them and they collected. In some cases
ASMP intervened using its “good offices” to pressure the late payers.
ASMP even had an arrangement with a collection service for its members,
and when that failed we were quick to advise members how to use the
legal system as a means of collecting.
Reasons for Nonpayment
After you have done everything right to get clients and jobs you still
have one more very, if not the most, important task. You have to get
paid. Experience has taught me that photographers do not get paid for a
few reasons. These are:
- The purchaser intended to bilk the photographer
- The purchaser is bankrupt
- The purchaser is having cash-flow problems
- The job was unsatisfactory
- The invoice was lost by the purchaser
- The photographer did not comply with the clients purchasing process
- The photographer never sent an invoice
Let’s look at each of these in turn.
Bilking the Photographer
An unfortunate fact of business is that there are con artists who are
hard at work trying to find ways to steal from you. While it is rare,
some photographers have had their work stolen, when they expected
payment for it. This most often happens with stock photography. A
person solicits stock images for a project. The photographer sends his
or her valuable images with the intent of making a sale. The person is
never heard from again. The photographer thinks the person is just
taking a long time deciding. When phone calls are not returned the
photographer sends an invoice for holding fees. It doesn’t get paid. A
few months later the photographer sees his or images in print. Pressing
the issue to get paid, the photographer learns that the phone is
disconnected and the person who requested the images is nowhere to be
found. When the image user is contacted the photographer finds out that
he or she thought the person who was in fact paid for the images was
the photographer’s agent.
Welcome to the world of white-collar crime. Someone just used the
photographer’s images, maybe several photographers’ images, to sell to
a user who legitimately paid for them in good faith. The photographer
is not going to be able to get paid for the use of the images because
the user paid already and is also a victim of the same crime that
victimized the photographer. The police are sympathetic, but they have
a backlog of much more serious crimes to work on. This new crime is on
the list. Maybe they will get to investigate it in a few months or even
years. The photographer isn’t going to get paid in any event.
I was always amazed when photographers were defrauded in such a
fashion. I could never understand how any photographer would send off
images to any party that they knew nothing about. There is only one way
to avoid being such a victim, and that is to take precautions. Here are
a few:
- Ask for references.
- Search for the name on the Internet to see if you can establish its legitimacy.
- Go on photographers’ Internet list servers and ask if anyone has heard of them.
- Send low-resolution digital files or small prints for review.
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Recognize that sending a original is like sending money. Treat
everything accordingly. You don’t send money to strangers, do you?
In the end, if someone does defraud you, you just have to accept the
fact that it was your turn to be one of life’s victims. You can deter
thieves, but you can’t stop them.
Go to Part 2
(c) 2004 Richard Weisgrau [contact] [bio]
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Last Updated ( Saturday, 14 April 2007 )
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