|
|
Home  Industry News Digital Railroad Unveils Marketplace Uniting the Fragmented Professional Photography Industry
|
Digital Railroad Unveils Marketplace Uniting the Fragmented Professional Photography Industry |
|
|
|
|
Written by Digital Railroad
|
|
Wednesday, 11 April 2007 |
Delivering professional photo buyers a single point of access to
thousands of sources submitting in real-time from over 60 countries
New York, April 11, 2007 – Digital Railroad, the trusted
provider of Web-based archiving and marketing services for the
professional photography industry, today announced the public beta
launch of its online Marketplace (http://marketplace.digitalrailroad.net),
empowering the professional photography community to more efficiently
manage, market, and license professional photography while making it
easier than ever for professional photo buyers to find and license
images. Utilizing a sophisticated permission-based global search,
editors and buyers are able to search members images in real-time, as
they are contributed, by keyword, captions, community ratings and other
relevant metadata.
“The launch of Marketplace marks an important milestone in the
evolution of the professional photography industry, delivering buyers
unprecedented access to great photographer and agency images previously
unavailable in one online destination. The combination of the
Marketplace as an extension to individual archives gives photographers
and agencies a seamless marketing opportunity on one online platform,”
said Evan Nisselson, Digital Railroad founder and CEO. “Every minute
of every day our community members around the world are creating,
uploading, captioning, searching, buying, and rating new images in
real-time – the best images will rise to the top in the Marketplace and
continue to improve and evolve over time.”
Now our members have access to a larger community of global image
buyers. Digital Railroad is aggressively developing product features
that will help bring more global image buyers into the community that
are eager for fresh, original content from Marketplace as well as
within individual member archives.
John Holonitch, Sr. Photo Coordinator at Macmillan/McGraw-Hill, who
has already licensed several images from Marketplace notes, “As a
participant in Digital Railroad’s Marketplace beta, I was impressed
with the quality and diversity of the photography, and will be back for
more.”
Unlike any other online system, buyers have one membername and a
personal, “portable” workspace, which travels with them to the
Marketplace as well as to any archive powered by digitalrailroad.net.
This online workspace has unlimited lightboxes, tracking of received
and sent lighboxes, and one cart with pending images to be licensed
from any of the networked Digital Railroad archives and the Marketplace.
“After learning of Digital Railroad’s global community of
photographers available through Marketplace, we immediately set out to
establish a partnership with Digital Railroad to provide our photo
managers with access to the unique content available,” says Michael
Baynes, Director of Digital Content Partner Management, Thomson
Learning. “Thomson Learning is keen to leverage Marketplace to innovate
our acquisition process while supporting independent photographers via
one channel.”
With more than a million images already available in Marketplace, this
collection of dynamically growing images is expanding exponentially as
the community continues to add and rate images on a daily basis,
providing a unique experience for global buyers – a world of
photography through one point of access.
Marketplace Features and Benefits:
- One Member Name, One Password: Image buyers only need to register once for free access to the Marketplace and thousands of member archives.
- One Integrated Selling Platform: Members have the option
to sell images via an aggregated Marketplace while simultaneously
selling images directly via their own branded online archive.
- Powerful Search: Buyers can search for images based on
licensing type, date range, release status, location, photographer,
rating, image size, and orientation as well as keywords and captions.
- Community Ratings: Photographer, agency, and buyer ratings
combined with search terms, proprietary metrics, and Marketplace
activity delivers the best images to the top of every search.
- RSS Photo Feeds: Images submitted to Marketplace are delivered to buyers’ desks in real-time via RSS Photo Feeds.
- Referral Network: Image buyers are easily connected with
photographers and agencies while photographer members are paid bounties
for helping to refer successful sales to the Marketplace.
- Control Pricing: Members can price images as they desire
and add territory publishing for international buyer access when
necessary. Licensing Images: Through a simplified pricing process,
Marketplace provides two options for licensing, 1) Express Licensing
uses PLUS Packs, based on the PLUS Coalition’s standards; 2) Custom
Licensing allows you to enter more specific usage information.
About Digital Railroad
Digital Railroad (www.digitalrailroad.net)
is the trusted provider of online technology and services for the
global community of buyers and sellers of professional photography.
Digital Railroad members actively manage images on topics such as
sports, news, celebrity, commercial, nature and stock. Digital
Railroad's comprehensive suite of online services transforms the way
photographers and agencies manage, market and sell images worldwide.
Digital Railroad is a trademark of Digital Railroad Inc. Other company,
product or service names mentioned herein are the trademarks of their
respective owners.
|
|
Last Updated ( Wednesday, 11 April 2007 )
|
|
|
