Innovative Image Licensing and New Collection Help Advertising, Marketing and Editorial Professionals Create Interactive and Mobile Work Easier and More Cost-Effectively

SEATTLE (April 12, 2007) - Corbis today announced industry-leading Rights Managed (RM) licensing enhancements and a new RM and Royalty-Free (RF) Backgrounds & Objects collection to better serve the needs of marketing and editorial professionals creating online and mobile campaigns and editorial content. The innovations are already making it faster, easier and more cost-effective for creative professionals at leading interactive advertising agencies such as Digitas as well as corporations and media companies to obtain the visual content they need to bring their ideas to life.

Corbis is adding new packaged options to its existing RM licensing model to streamline licensing content for advertising and broadcast channels associated with the Internet, incorporating Web-only video commercials, Webisodes and mobile device advertisements. In addition, Corbis is combining traditional television commercial usage with web and mobile uses so advertisers can more cost-effectively extend broadcast campaigns to the Internet and mobile devices.

“In the past, when we wanted to license a ‘hero’ image for broadcast as well as interactive use, we would most likely have to have two sets of RM licenses,” said Lisa Oropallo, Associate Director of Art Buying, Digitas. “These new enhancements make it easier for us to extend the use of an image from broadcast campaigns to the Internet, saving us both time and money.”

Corbis is also introducing a rich and diverse RM and Royalty-Free (RF) Objects & Backgrounds collection created for online advertising, marketing and editorial use. It is a centralized easy-to-search collection of more than 30,000 images of common objects and backgrounds typically used for e-cards, screen savers and web décor including metaphors, backgrounds and galleries. It is a conceptual collection with a wide variety of both creative execution and subject matters. The imagery is clean, often on white backgrounds, with subject matter that is easy to cut out and quickly add on a webpage or in a small size. Corbis will continue to add thousands of new images on a quarterly basis.

“The advertising and media industries are transforming rapidly, and Corbis has been working closely with creative and editorial professionals to understand their emerging needs,” said Gary Shenk, President, Corbis. “We are committed to being at the forefront of innovation, and we’ve carefully tailored these offerings to ensure we’re providing creative professionals with the right imagery and pricing that they need to succeed.”

About Corbis
Corbis is a creative resource for advertising, marketing and media professionals worldwide, helping to bring creative work to life with the highest quality photography, footage and rights services. Corbis offers a preeminent collection of more than 100 million creative, entertainment and historic images, a comprehensive footage library, the world’s deepest rights and clearances expertise, a roster of elite assignment photographers and an award-winning media management solution. Headquartered in Seattle, Corbis serves more than 50 countries worldwide. For more information, visit www.corbis.com.