As the only image provider with a global in-house creative research department working to analyze demographics, sales data and behavioral trends, Getty Images will offer Yankelovich valuable insight into visual purchasing patterns and global image usage. In turn, Yankelovich will share important findings that complement the efforts of Getty Images' creative research team.

"Research is the core of our creative imagery business," said Denise Waggoner, a pioneer in the field of visual trend forecasting and vice president of creative research at Getty Images. "Our partnership with Yankelovich will allow us to deepen our examination of the trends that shape visual language, and to broaden the body of knowledge we're able to provide our art directors, photographers and customers worldwide."

The companies' first joint endeavor is the latest Yankelovich Perspective(R), Going Green, a report that examines the impact of the current "green" movement in the marketplace. Key findings from Going Green will be presented in a webinar hosted by J. Walker Smith, president of Yankelovich, at 3 p.m. EDT on Wednesday, June 27, 2007. Webinar registration details are posted at http://www.yankelovich.com.

"Getty Images' perspective on visual themes will give our research new dimension," said Smith, one of America's leading analysts on consumer trends. "Considering the amount of marketing clutter the public sees today, it is extremely important for industry professionals to understand the significant effect images have on their target audiences."

About Yankelovich
Yankelovich, Inc. (http://www.yankelovich.com) delivers measurable breakthroughs in marketing productivity for its clients. For more than 30 years, The Yankelovich MONITOR(R) has tracked and forecasted consumer value and lifestyle trends. Yankelovich's Insight Integration(SM) solutions, including MindBase(R), directly link its key research findings on why people buy to databases of customers and prospects. Yankelovich is headquartered in Chapel Hill, NC.