CALGARY, Alberta--(BUSINESS WIRE)--iStockphoto, today
named August 19 a special day for creative professionals, and has
announced several personal and financial rewards for its members. August
19, 1839 marked the day Louis Daguerre formally introduced the camera to
the world, and iStock has declared this date Punctum
Day (referring to a profound reaction an
excellent image creates). With prizes totaling $40,000, member voting
starts today, to identify and showcase the year's
best iStock files and artists in eight categories. iStock will also
allow unlimited image uploads from exclusive contributors on Aug. 18 and
19, and has reduced the exclusivity eligibility requirement from 500
downloads to 250 for contributors who have a 50% acceptance rate. On a
secret date within the next two months, all exclusives will also receive 100
percent of their sales revenue for the day. The Getty
Images/iStock Photodisc collaboration will soon expand; and finally,
iStock is implementing pricing adjustments that will take effect on
August 19.
“As the micropayment stock industry leaders,
we feel a responsibility to say a huge thank you to the community
members who contribute so much, and we encourage other companies to do
the same,” said Bruce Livingstone, CEO of
iStockphoto. “The 100 percent revenue giveaway
day will happen sometime in the next two months and we continue to
create other great international partnerships and revenue possibilities.
This is also a great time to go exclusive. Most of those who do so tell
us the leap has made them more money in one month than what they earned
on three other sites combined.”
The Inspiration for “Punctum Day”
and Award Details Roland Barthes was a French
literary critic
and philosopher born in 1915. His book on photography, Camera Lucida,
suggested two distinct properties of a photograph. These were studium
and punctum: studium referring to its cultural, linguistic, and
political interpretations; and punctum to the sting or accidental detail
that “pricks” or
is poignant to the individual viewer.
The year’s best creative works and individual
artists chosen as winners for “Punctum Day”
should all have this poignant quality in their work. iStock artists can
access complete contest guidelines at www.iStockphoto.com/punctumday.
Community members will select their favorites in five of the categories
from July 23 – August 13, 2007. The top 10
finalists selected by the community will be announced on August 19th.
Winners will be chosen by a panel of special guest judges and will be
announced on September 4th (with the exception
of the Steel Cage Battle of the Year). $5,000 will be awarded to each
artist in the following categories.
a) Image of the year
b) Vector of the year
c) Video of the year
d) Flash file of the year
e) Design of the year
f) Steel Cage Battle of the Year (winner to be announced later in
September)
Two more categories will be awarded, chosen by the iStockphoto image
inspection team.
a) Most improved contributor
b) Contributor most deserving of a new camera
Most improved will also receive $5,000, while most deserving will win a
Canon EOS 5D with lenses valued at $5,000. The image of the year will be
printed in large format and mailed to the top iStockphoto customers
worldwide. Prints will be supplied by printing partner myPhotopipe.
Getty Images Photodisc Collaboration Extended iStock is the only microstock agency that can offer contributors a
career path and the possibility of becoming a prestigious Getty Images’
photographer. Several months ago, Diamond-level iStock contributors were
offered the opportunity to submit up to five new images a month to Getty’s
Photodisc collection. The program has gone so well that it will be
expanded to include Gold-level contributors (those with 10,000
downloads) in September.
Pricing The cost of iStockphoto credits will increase slightly in August, to
$1.30 per credit at the base level. Changes are also occurring in the
credit structure for Vector and Video files. iStockphoto continues to
offer the largest collection of high-quality royalty-free images at the
lowest cost, with images available for as low as $0.97 each. Complete
details on these changes are available at www.istockphoto.com/pricing2007.
About iStockphoto iStockphoto, www.istockphoto.com,
is the world’s busiest image market, with an
image downloaded every 2.5 seconds. iStock pioneered the micropayment
phenomenon in this industry, enabling buyers to license images for as
little as a dollar. iStockphoto entered the stock video market in
September of 2006, selling video for as low as $5 per 30 second clip. In
partnership with its members, iStockphoto has turned community into
commerce, transforming the digital imagery market by encouraging
passionate dialogue and education, while making imagery affordable to
businesses that may not have licensed imagery otherwise. iStockphoto is
headquartered in Calgary, Alberta, Canada, and is a wholly-owned
subsidiary of Getty Images.
iStock™, iStockalypse™
and iStockphoto® are
trademarks of iStockphoto Inc. All other company or product names are
the registered trademarks or trademarks of their respective owners.
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