Customer Experience Simplified with Increased Site Functionality and Rights- Ready Licensing

SEATTLE, July 24 /PRNewswire-FirstCall/ -- Getty Images (NYSE: GYI), the world's leading creator and distributor of visual content, has made it easier than ever to use its footage collections with the launch of a new footage web site. The new site features improved search and preview functionality, e- commerce enabled broadcast quality downloads and the replacement of rights- managed licensing with a simplified rights-ready model.

From large creative agencies and corporations to independent filmmakers and web designers, Getty Images recognizes that customers face demanding timelines, tighter budgets and a changing media landscape. The new site includes enhanced search functionality with even more filters to refine search results and offers additional clip information, such as original shoot format, to make finding the right footage even faster. Customers may now play clips by rolling a mouse over the thumbnail and, with the option to download broadcast- quality footage straight to the user's desktop, the licensing process has never been easier or faster.

"We are dedicated to providing our customers with a superior, easy-to-use online platform for our extensive footage collections," said Craig Peters, vice president of footage and multimedia at Getty Images. "Customers want transparent rights and pricing definitions to meet their needs. Rights-ready licensing provides an answer through a simple and reliable process."

Rights-ready is a new way to license high-quality footage from Getty Images, offering customers simple, cost-effective pricing on several flexible, broad-use categories. This innovative licensing model provides wide rights, so that one license may be all customers need for a single project. From lifestyle to time-lapse, from establishers to iconic events, footage collections from Getty Images now available under the rights-ready model include: AP Archive, ApexStock, Archive Films, dick clark productions, inc., Discovery FootageSource, Image Bank Film, Universal Studios and Warner Bros. Entertainment.

BBDO Detroit recently tapped into Getty Images' rights-ready footage collection to license content for a new spot introducing Dodge's "Grab Life" slogan. "Getty Images' flexible rights-ready collection allowed us to creatively supplement our existing footage with visuals that helped exemplify our theme line for the spot while adhering to an aggressive timeline and relatively conservative budget," said BBDO Creative Director of Broadcast Michael Menlo. "Since the campaign uses broadcast, online and industrial mediums, the simplified use parameters virtually eliminate the time-consuming task of license tracking and renewal, streamlining the process and allowing us all to stay focused on the bigger picture."

In addition to making its footage collections easier to find and license, Getty Images also offers Media Manager, a digital asset management service that allows customers to store all of their assets, including footage media files, in a centralized library. Available in 17 languages and with search, browse and metadata tools, Media Manager provides an easy way to manage large files, track asset licenses and work across time zones.

To experience the liberating feeling of easily finding and licensing footage, visit: http://gettyimages.com/footage.

About Getty Images
Getty Images is the world's leading creator and distributor of visual content and the first place creative professionals turn to discover, purchase and manage imagery. The company's award-winning photographers and imagery help customers create inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle, WA and serving customers in more than 100 countries, Getty Images believes in the power of imagery to drive positive change, educate, inform, and entertain. Visit Getty Images at http://www.gettyimages.com/.