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Canon U.S.A.'S New Line-Leading, 21.1-Megapixel, Full-Frame EOS-1Ds
Mark III Digital SLR Keeps Canon At The Top Of The Pro Photo Class
Responsive, Ultra-High Resolution, Ultra-Low Noise CMOS Sensor
and Dual "DIGIC III" Image Processors Power the EOS-1Ds Mark III
Into the Realm of Medium-Format Digital Cameras, at a Fraction
of the Cost – Fast, New Ultra Wide-Angle 14mm Lens Is a
Picture Perfect Match for the Camera's Full Frame Sensor –
LAKE SUCCESS, N.Y., August 20, 2007 – The
new 21.1-megapixel, full-frame Canon EOS-1Ds Mark III Digital
SLR* camera brings the power of Canon U.S.A., Inc.'s
professional imaging excellence and innovation into sharper focus
than ever before. While Canon's EOS-1D series has dominated the
35mm-based professional Digital SLR market for the past six years,
the new EOS-1Ds Mark III Digital SLR takes Canon's pro-digital
prowess into and the realm of high-fashion and commercial photo
studios where bulkier, medium-format cameras previously reigned.
The Canon EOS-1Ds Mark III's compact, lighter-weight magnesium alloy
body is rugged and versatile enough to take out of the studio and into
the field. The camera's fast, five-frame-per-second (fps) shooting rate
for bursts of up to 56 Large/Fine (21-megapixel) JPEGS or 12 RAW images
is unmatched in its class, making it the ideal instrument for capturing
the fluid motion and free-flowing lines of location-based fashion
photography as well as a wide range of other professional photographic
applications.
The Canon EOS-1Ds Mark III professional digital single lens reflex
camera is scheduled to begin shipping in November and will have
an estimated selling price of $7,999† (the same price as
its predecessor, the 16.7 megapixel EOS-1Ds Mark II).
"The EOS-1Ds Mark III Digital SLR camera is a prime example of
the EOS philosophy and Canon's ongoing commitment to providing
photo professionals with the tools they need to create the finest
quality images," stated Yuichi Ishizuka, senior vice president
and general manager, Consumer Imaging Group, Canon U.S.A. "To
continue our legacy, we must provide not only the right professional
tools, but also the finest photo tools for the job and do so consistently,
whether we are presenting this exemplary EOS-1Ds Mark III SLR
camera, or any one of the many fine specialty lenses, flashes
and accessories that populate the EOS professional photo system."
Revolutionary Resolution
Developed
and manufactured by Canon specifically for the EOS-1Ds Mark III Digital
SLR, the camera's new full-size 36 x 24 mm CMOS image sensor offers the
highest resolution in its class, and is comprised of approximately 21.1
million effective pixels (5632 x 3750) set at a pitch of 6.4 microns.
The user can select any one of six recording formats ranging from 21.0
megapixels in Large JPEG or RAW format, 16.6 or 11.0 megapixels in the
two medium JPEG sizes, or 5.2 megapixels in the small JPEG or "sRAW"
formats. In any JPEG format, the user can set one of ten compression
rates for each image size. In sRAW mode, the number of pixels is
reduced to one-fourth that of a standard RAW image and the file size is
cut in half, while retaining all of the flexibility and creative
possibilities associated with full-size, traditional RAW images.
Dual "DIGIC III" Image Processors
Fulfilling the ultra-low noise, ultra-high image quality promise
of the EOS-1Ds Mark III Digital SLR camera requires handling the
enormous signal processing requirements of the camera's 21-megapixel
resolution and top continuous shooting speed of five fps. To accomplish
this, Canon has incorporated two identical DIGIC III imaging engines
into the camera for parallel (and hence, faster) signal processing.
The CMOS sensor reads out to the dual "DIGIC III" processors simultaneously
in eight channels. DIGIC III is the next generation of Canon's
proprietary image processing engine. This technology ensures the
fine details and natural colors of images are optimally recorded
and, as an added bonus, is responsible for the EOS-1Ds Mark III
SLR's high-speed performance, faster signal processing and more
efficient energy consumption.
Adding to the improved virtuosity of the images captured by the
EOS-1Ds Mark III Digital SLR camera is the camera's 14-bit Analog-to-Digital
(A/D) conversion process. Able to recognize 16,384 colors per
channel (four times the number of colors recognized by the EOS-1Ds
Mark II Digital SLR camera's 12-bit conversion capability), this
line-leading model is able to produce images with finer and more
accurate gradations of tones and colors. Additionally, given the
significantly larger image file sizes created by the EOS-1Ds Mark
III Digital SLR camera, Canon has provided compatibility with
the new Ultra Direct Memory Access (UDMA) compact flash memory
card specification, which enables ultra-high-speed data transfer
to the card. Utilizing a UDMA compliant card doubles the data
transfer speed compared to a conventional memory card, putting
the new EOS-1Ds Mark III on par with the 10.1-megapixel EOS-1D
Mark III camera, even though the pixel count of this new model
is more than twice as large.
Advanced Autofocus Technology
The
EOS-1Ds Mark III autofocus system - first introduced earlier this year
on the EOS-1D Mark III Digital SLR - has 45 AF points including 19
high-precision cross-type points and 26 Assist AF points. This new
array allows the 19 cross-type points to be divided into groups of nine
inner and nine outer focusing points plus a center point, which makes
picking an individual focusing point much faster and easier than going
through all 45. During manual AF point selection, the AF point area is
expandable in two stages via Custom Function control.
At the
request of sports and wildlife photographers, a new micro-adjustment
feature allows for very fine changes in the AF point of focus for each
lens type in use, along with the addition of adjustable focus-tracking
sensitivity as another sophisticated new AF feature. Other new
components in the AF system include the reconfigured concave submirror
and the secondary image formation lens, both products of Canon's vast
expertise in optical engineering. Finally, the low-light sensitivity of
the new AF sensor has been doubled to EV-1 for superior performance,
compared with earlier EOS digital SLRs.
Live View
One of the dynamic innovations incorporated into new EOS Digital
SLRs - and optimized for professional shooters on the EOS-1Ds
Mark III Digital SLR - is Canon's Live View shooting mode which
provides photographers with an expanded and exceedingly convenient
set of shooting options beyond the conventional SLR through-the-lens
viewing. Framing and shooting subjects using the camera's LCD
screen affords the shooter the same 100 percent field of view
provided by the optical viewfinder - this is a full-frame digital
SLR after all - but Live View has the added advantage of allowing
the image to be more easily composed on the camera's bright and
brilliant 230,000-pixel, three-inch LED screen. Additionally,
the LCD-viewed image can be magnified by five or ten times in
order to ensure that the shot is optimally focused.
Live
View is at its best during tripod shooting, particularly for close-up
photography where precise focusing is imperative. As a side benefit,
the Live View shooting mode helps to reduce vibration by lifting the
reflex mirror out of the optical path well in advance of the exposure,
improving image quality at slow shutter speeds. Additionally, as the
release time lag is miniscule, even instantaneous movements like a bird
taking flight can be readily captured. The shutter charge sound can be
delayed and made quieter than normal in Live View mode to avoid
spooking wildlife or disturbing people nearby with unwanted camera
sounds.
If a user is going to be several feet away from the
camera, such as in some studio settings, the EOS-1Ds Mark III can be
connected by cable to a computer via its USB 2.0 High-Speed interface.
The camera can also be operated remotely at distances up to 492 feet
with the assistance of the optional Wireless File Transmitter WFT-E2A
which allows users to view images directly off the camera's sensor in
virtually real-time, with the ability to adjust many camera settings
quickly and easily.
Viewing Display
Easy to read, even in outdoor conditions such as bright sunlight,
the EOS-1Ds Mark III Digital SLR camera features a three-inch,
230,000-pixel wide angle LCD display screen. The TFT color liquid-crystal
monitor features seven user-settable brightness levels and a wide,
140-degree viewing angle, both horizontally and vertically. An
added advantage of the large, three-inch display size is the ability
to utilize a larger font size for text, making it easier to read
setting and menu options on the screen.
Canon
extends its "ease-of-reading" policy to the EOS-1Ds Mark III's
viewfinder as well. Bright and clear with zero distortion and a 100
percent picture coverage and a magnification factor of .75x, it is the
finest viewfinder ever placed in an EOS camera.
EOS Integrated Cleaning System
Another first for a professional digital SLR of this caliber is Canon's
complete dust management solution, called the EOS Integrated Cleaning
System. The new CMOS image sensor is designed with a lightweight
infrared absorption glass cover that vibrates for 3.5 seconds when the
camera is turned on or off. This brief delay can be cancelled
immediately upon start-up by pressing the shutter button half way. Dust
that has been shaken or blown loose of the sensor is trapped by
adhesive surfaces surrounding the sensor unit housing, preventing the
problematic particles from reattaching themselves to the filter when
the camera moves.
Like
its sibling, the EOS-1D Mark III, the shutter of the EOS-1Ds Mark III
Digital SLR camera carries a durability rating of 300,000 cycles and,
though it generates less dust, it still charges itself three times
during the manual cleaning process so that dust is shaken off the
shutter curtains as well. This cleaning system uses very little battery
power and can be turned off in the custom function menu.
The
second part of the dust management system is a software solution that
maps the location of any spots that may remain on the sensor. The
mapped information is saved as Dust Delete Data and attached to the
image file. Subsequently, the offending dust information is subtracted
from the final image during post processing, using the supplied Digital
Photo Professional software.
Rock Solid Reliability
The entire body of the EOS-1Ds Mark III, including its internal
chassis and mirror box, is made of an advanced magnesium alloy
for exceptional strength and rigidity. Comprehensive weatherproofing
at 76 locations on the camera body ensures superior reliability,
even when shooting in harsh environments. Together with the 300,000-cycle
shutter durability rating, these features result in a camera that,
even though it is six ounces lighter than the EOS-1Ds Mark II,
can truly withstand even the most severe shooting conditions.
Improved Software
Among the most valuable features of the EOS-1Ds Mark III Digital
SLR is its compatibility with Canon's new Picture Style Editor
1.0 software. With PSE, photographers can personalize the look
of their photographs by inputting their own preferred image processing
parameters, including custom tone curves. The EOS-1Ds Mark III
Digital SLR also ships with the latest versions of Canon's powerful
software applications, including Digital Photo Professional 3.2
and EOS Utility 2.2, which support the camera's Remote Live View
and Dust Delete Data functions, as well as incorporating a broad
range of additional improvements designed to improve image quality
and speed up workflow. Particularly noteworthy in DPP 3.2 is a
new Lens Aberration Correction Function that corrects various
image defects such as chromatic aberration, color blur, vignetting
and distortion. Initially, the Lens Aberration Correction Function
will support images captured by the EOS-1Ds Mark III and 11 other
EOS Digital SLRs using any of 29 individual EF and EF-S lenses.
Also included are ZoomBrowser EX 6.0 and ImageBrowser 6.0 for
easy browsing, viewing, printing and archiving with compatible
computer operating systems, including Microsoft Windows Vista
and Windows XP, as well as Mac OS X.
Canon EF 14mm f/2.8L II USM Lens
Designed
primarily for discerning landscape and architectural photographers, the
Canon EF14mm f/2.8L II USM lens is ideally suited to the EOS-1Ds Mark
III's full-frame capability. Measuring 3.7 inches in length and
weighing in at under 23 ounces, this ultra-wide angle L-series prime
lens is well corrected for rectilinear distortion, provides a
114-degree diagonal angle of view, and delivers high-speed autofocus
with higher image quality overall including superior peripheral image
quality, compared to its predecessor, the stalwart EF 14mm f/2.8L USM
lens.
While its large diameter, high-precision aspherical and
UD elements, optimized lens element positioning, and flare and
ghost-reducing lens coating ensure that this lens delivers the top
optical performance in its professional class, Canon has added other
features photographers have been asking for - improved dust and water
resistance incorporated around the mount, switch panel and focusing
ring, and a round aperture that creates a nice background blur and
makes it easier to recognize an out-of-focus scene in less than
brightly lit conditions. Furthermore, Canon has created a new lens cap
specifically for the EF 14mm f/2.8L II USM that is held to the lens by
a stopper. The Canon EF14mm f/2.8L II USM lens is scheduled to begin
shipping to stores in October at an estimated selling price of $2,199†.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers
consumer, business-to-business, and industrial imaging solutions. The
Company is listed as one of Fortune's Most Admired Companies in America
and is on the 2006 BusinessWeek list of "Top 100 Brands." Its parent
company, Canon Inc. (NYSE:CAJ), is a top patent holder of technology,
ranking third overall in the U.S. in 2006††, with global revenues of
$34.9 billion. To keep apprised of the latest news from Canon U.S.A.,
sign up for the Company's RSS news feed by visiting www.usa.canon.com/pressroom.
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