Digital
Railroad Launches Research Network, Enabling Buyers to Submit Online
Stock Photo Research Needs to Thousands of Photographer and Agency
Members Simultaneously
Exclusive Web-based Image Research Tool -- "Research Network" --Connecting
Worldwide Members To Efficiently Monetize Their Analogue Archives By
Submitting Existing Stock Images To Buyers And Make More Sales
NEW YORK, USA -- September 5, 2007 - Digital Railroad,
the trusted provider of Web-based archiving and marketing services for
the professional photography industry, today announced the beta version
of Research Network™ (
research.digitalrailroad.net
), a unique online image research request tool that instantly
connects photographers and agencies with buyers who are
Digitalrailroad.net® members. With real-time access to image research
requests from buyers around the world, thousands of photographers and
agencies in more than 62 countries are able to quickly submit existing
stock images that match buyers’ image needs on deadline in specific
time zones, providing buyers with rapid, one-click access to relevant
high resolution stock images.
Digitalrailroad.net
provides the most innovative and valuable suite of online services
available for image creators, buyers and sellers worldwide. The
combination of Digitalrailroad.net Marketplace™, Research Network and
member-branded archives provides streamlined and collaborative access
to today’s best professional photography sources, giving buyers the
opportunity to maximize search efficiencies and easily license unique
images.
Digitalrailroad.net has succeeded in drastically
minimizing the production time required for photographers and agencies
to manage their professional archives, and with Research Network, is
now streamlining buyers’ workflow to make the research and licensing
process extremely efficient.
Jenny Pouech, Art
Coordinator at Alfred A. Knopf/ Random House says, “Finally, a way to
reach a diverse group of independent photographers and small agencies
with a single research request.”
“We’re dedicated to
helping buyers find the images that best match their needs.
Simultaneously we are giving our member’s the unique opportunity to
scan their valuable analogue image archives on-demand for buyers’ needs
and publishing trends,” said Evan Nisselson, Digital Railroad founder
and CEO. “By enabling the Digitalrailroad.net community to communicate
directly and more efficiently about specific image needs, buyers are
able to benefit from members who know their digital and analogue
archives the best.”
Research Network is an online interactive image
research platform accessible only to Digitalrailroad.net members.
Marketplace image buyers submit their free photo research requests
online in real-time, using their own descriptive phrases.
Digitalrailroad.net members are alerted of these research requests in
an interactive forum and can quickly respond by submitting a selection
of images -- whether only from their existing Digital Railroad archive
or also scanned from their film archive -- to meet buyers’ needs within
stated deadlines. Buyers are able to access aggregated responses online
using the Research Network. Using one seamless tool, buyer members
conveniently evaluate consolidated responses -- each of which are
linked to high-resolution images -- all while maintaining buyer
confidentiality. When buyers select the photographs they need, image
licensing is handled through Marketplace e-commerce tools or
Marketplace staff, enabling convenient payment and invoicing options.
“Research Network is
very exciting and innovative,” Sarah M. Clay, Account Manager, Avenue A
| Razorfish. “Our team will definitely be able to use this feature.
It’s always tough to find the perfect image, especially for our wide
range in client base. It’s an excellent idea for us to work directly
with the individual photographers -- an awesome enhancement which will
be greatly beneficial to our business.”
All Digitalrailroad.net members can participate
in the Marketplace and can gain access to the Research Network and
participate in the Marketplace. For a partial directory of
Digitalrailroad.net member agencies, collectives, and photographers,
visit http://www.digitalrailroad.net/corpsite/community/seller_directory.
About Digital Railroad
Digital Railroad (www.digitalrailroad.net
) is the trusted provider of online technology and services for the
global community of buyers and sellers of professional photography.
Digital Railroad members actively manage images on topics such as
sports, news, celebrity, creative, nature, and stock. Digital
Railroad's comprehensive suite of online services transforms the way
that photographers and agencies manage, market, and sell images
worldwide.
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