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Image Source Opens Your Eyes With Major New Campaign |
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Written by Image Source
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Monday, 10 September 2007 |
September 10, 2007--
Image Source, the world's leading independent producer of royalty free
stock photography, has announced it is launching a new, worldwide
marketing campaign. The theme is ‘open your eyes’ and focuses on
alternative ways of ‘seeing’ Image Source’s extensive collection of
nearly 100,000 lifestyle, beauty and business royalty free images.
The campaign is the largest ever undertaken by the company and is truly
integrated, covering a dedicated microsite, direct mail, advertising,
sales promotion and Image Source’s worldwide distributor network of
over 200 partners. The campaign is being supported by a promotional
offer of 30% off the price of two or more image collections purchased
from the campaign microsite: www.imagesource.com/openyoureyes.
The campaign takes bold and eye-catching elements and combines them
with highly creative, strong images from Image Source’s collection. The
creative has been developed to work across the variety of campaign
elements.
“We’re all very impressed with this campaign and what it is setting out
to achieve”, said Christina Vaughan, Image Source Founder and Chief
Executive Officer. “We’re combining many creative and exciting
elements, which reinforce our brand and highlight the strength and
depth of our fantastic images. The campaign contrasts with our previous
marketing activities and marks a new, original direction for Image
Source styling, design and layout.” Christina adds: “Image Source is a
market leader and not afraid to rival larger libraries in asserting
itself and producing innovative marketing.”
Leading European agency, Butter, of Germany was commissioned to develop
the campaign with in-house project management by Image Source’s new
Creative Communications Manager, Christian Schmidt.
About Image Source
Image Source is the world's leading independent producer of royalty
free stock photography. Headquartered in London, UK, with regional
offices in Cologne, New York and Los Angeles, the company also supplies
imagery to over 200 partners worldwide. This strong international sales
network enabled the company to win the Queen’s Award for Enterprise in
the International Trade Category in 2005. Creative professionals around
the world can buy and download quality imagery instantly from
imagesource.com.
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Last Updated ( Monday, 10 September 2007 )
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Industry News