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New Service Gives Instant Legal Clearance on Music for Broadcast and Advertising Projects
SEATTLE, Oct. 1 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE:
GYI), the world's leading creator and distributor of visual content,
today announced the launch of Soundtrack, a new music licensing
service, available at http://www.gettyimages.com/music.
Soundtrack, developed by recently acquired Pump Audio, the leader in
music licensing, gives customers direct access to more than 20,000
original tracks by some of the world's best independent artists and
bands for use in broadcast and film production, advertising and other
media projects.
"Getty Images is now the unprecedented destination for digital
content," said Jonathan Klein, CEO and co-founder of Getty Images. "Our
customers represent a variety of industries and they want quick and
easy access to digital media -- imagery, footage and music -- that can
be used in a myriad of ways. When we acquired Pump Audio in June, we
made a commitment to develop dynamic and nimble new music platforms and
tools which meet the growing content needs of our customers. The launch
of Soundtrack is just the beginning of that strategy."
Whether the project is for a top-tier advertising agency, or a
blogger wanting to add sound to a Web-based slide show, Soundtrack
enables creative and editorial professionals to create elegant and
sophisticated projects with assets collected from a single, unique
source.
"As leaders in music programming, we're always looking for the best
original music to accompany our programs," said Mika Salmi, president
of global digital media at MTV Networks. "Pump Audio has provided us
with fresh sounds that always hit the mark for whatever our music
needs, just as Getty Images has provided creative photography and
footage. Now we can take advantage of an integrated digital media
solution."
"Our Soundtrack tool was designed to make the process of discovering
and licensing great music as easy and enjoyable as possible," said Pump
Audio CEO, Steve Ellis. "For creative and editorial professionals at
every level, it's all about finding the right song for their work. Our
customers, such as MTV, BBC, Discovery and New Line Cinemas, expect
great music and now they can get it without any of the headaches."
Pump Audio artists are being appropriately recognized and
compensated for their work and Getty Images will be constantly
expanding its music platform to create new revenue and promotional
opportunities for every tier of music owner. In addition to its
independent music catalog, Getty Images will soon be expanding its
music offering to include a wide range of branded music partners
including major labels and publishers.
About Getty Images
Getty Images is the world's leading creator and distributor of
visual content and the first place creative professionals turn to
discover, purchase and manage imagery. The company's award-winning
photographers and imagery help customers create inspiring work which
appears every day in the world's most influential newspapers,
magazines, advertising campaigns, films, television programs, books and
Web sites. Headquartered in Seattle, WA and serving customers in more
than 100 countries, Getty Images believes in the power of imagery to
drive positive change, educate, inform, and entertain. Visit Getty
Images at http://www.gettyimages.com/.
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