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ImageSpan Technology Gives Every Content Creator the Capability to License,
Sell Digital Content Created with Popular Adobe Creative Suite 3 Software
SAUSALITO, Calif., Oct. 9 /PRNewswire/ -- ImageSpan(TM) Inc., the first
comprehensive licensing and billing automation platform for digital media,
today announced that it is making LicenseStream, its simple-to-use content
licensing service, available to professional and user-gen creators in a
revolutionary new way. ImageSpan will offer the subscription-based service
to more than 100 million designers around the world who use the popular
Creative Suite(R) 3 software from Adobe(R) Systems.
Now any digital content creator can use ImageSpan's LicenseStream
platform to define rights to their work and then sell that work online
without paperwork, pricing hassles or middlemen. LicenseStream enables
content creators to cut licensing costs by up to 90 percent and focus on
what they do best: create innovative, powerful content and get that content
to market as fast as possible.
ImageSpan has made it possible for LicenseStream subscribers to access
the platform directly from Adobe Bridge CS3, the easy-to-use media manager
that lets Adobe Creative Suite 3 users transfer media they have created
from one program to another. Subscriptions to the LicenseStream platform
will start at $39.95 per year.
LicenseStream enables content creators to define extensive licensing
terms before distributing their content on the Web. With a single click,
any advertiser, social network or content developer can see licensing
information and initiate a Web-based licensing transaction without lawyers
and phone calls. Currently, billions of dollars of content licensing
transactions occur every year but most of these are time-consuming and
inefficient, taking place offline because the process has never before been
successfully automated. With LicenseStream, the entire licensing process
becomes completely transparent, avoiding liability, copyright infringement
and transaction settlement headaches.
"We are excited to offer this extremely valuable add-on to the Adobe
Creative Suite 3 user base," said Iain Scholnick, chief executive officer,
ImageSpan. "We are bringing licensing-with-a-click -- a simple, intuitive
approach to sophisticated content licensing -- to millions of creative
professionals around the world. This offering uniquely positions ImageSpan
to become the platform-of-choice for intellectual property licensing
worldwide."
The Adobe Flash(R)-based application puts licensing and transaction
control back into the hands of creative professionals, seamlessly guiding
them through the content licensing and billing process and empowering them
to define licensing parameters, as well as price and license content. The
licensing technology developed by ImageSpan uses standards created by the
Picture Licensing Universal System (PLUS) that simplify the process of
granting, obtaining and managing the permissions necessary to use
photographs and illustrations.
"Creative professionals require efficient methods to both license and
manage their digital art and other content," said Kevin Connor, senior
director of product management, Adobe Systems. "The ImageSpan technology
uses the PLUS Standard to enable licensing and facilitates the free flow of
content and commerce from within the Creative Suite experience. We want our
customers to have access to solutions that positively impact their
businesses and ultimately, protect their work."
Cutting-edge advertisers and media companies are already taking
advantage of ImageSpan's licensing platform through CurbStream, an
ImageSpan service that provides on-demand access to thousands of local
videographers and photographers in virtually every community in the
country. These videographers and photographers shoot and then upload raw
local area content for any advertising or video content network via
ImageSpan's easy-to-use interface. The content is then immediately rights
cleared and licensable for use.
For more information about the LicenseStream service, go to
http://www.licensestream.com
About ImageSpan
ImageSpan is a Licensing and Revenue Automation platform for digital
content running as a managed service. The company independently offers a
comprehensive suite of applications and tools for use with the licensing of
all types of digital media, connecting buyers and sellers to find, buy and
legally settle royalty payments in minutes, rather than months. ImageSpan
is a trusted solution provider and the exclusive license automation
provider to the PLUS Coalition, the global standards organization for the
image licensing industries. For more information, please go to
http://www.ImageSpan.com or call 415.259.4529.
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