SEATTLE, Oct. 23 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE: GYI) today was named a preferred digital media partner for Interpublic Group
(NYSE: IPG), one of the world's largest advertising and marketing
services companies and parent company of such global and domestic
agencies as Campbell Ewald, Deutsch, Draftfcb, Hill Holiday,
Initiative, Lowe Worldwide, McCann Erickson, The Martin Agency, Mullen,
R/GA and Universal McCann, among others.
The licensing agreement, effective immediately, streamlines the access
that the Interpublic Group companies will have to Getty Images’ diverse
digital media library—imagery, footage, music—to further enhance the
group’s visual communications projects. In addition, Interpublic Group
agencies will utilize Getty Images’ services including the agency’s
global assignment services and digital asset management.
“We chose Getty Images as our preferred imagery partner because of
its wide array of innovative products and services,” said Eliseo T.
Rojas, director of Global Sourcing & Procurement, Interpublic.
“With this agreement we’re continuing to build upon an already solid
partnership with Getty Images, which will provide a range of options to
better serve and create great work for our own clients.”
“This development affirms the great support we have from the
marketing and advertising industries, and we are proud to have been
selected by Interpublic Group as its agency of choice,” said MJ
Richards, vice president of Sales, Getty Images. “Interpublic Group is
a world-class client and it’s great to know that they recognize Getty
Images for our deep experience and excellence in our field. We are
looking forward to a fruitful partnership, delivering positive results
on our client’s business.”
Interpublic’s integrated communications agencies deliver custom
marketing solutions on behalf a variety of clients, covering the
spectrum of marketing disciplines and specialties, from traditional
services such as consumer advertising and direct marketing, to emerging
services such as mobile and search engine marketing. With hundreds of
offices in over 100 countries, Interpublic agencies develop marketing
programs that build brands, influence consumer behavior and sell
products.
About Getty Images Getty Images is the world’s leading
creator and distributor of visual content and the first place creative
professionals turn to discover, purchase and manage imagery. The
company’s award-winning photographers and imagery help customers create
inspiring work which appears every day in the world’s most influential
newspapers, magazines, advertising campaigns, films, television
programs, books and Web sites. Headquartered in Seattle, WA and serving
customers in more than 100 countries, Getty Images believes in the
power of imagery to drive positive change, educate, inform, and
entertain. Visit Getty Images at http://gettyimages.com/.
About Interpublic
Interpublic is one of the world’s leading organizations of advertising
agencies and marketing services companies. Major global brands include
Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack
Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson,
Momentum, MRM Worldwide, Octagon, Universal McCann and Weber Shandwick.
Leading domestic brands include Campbell-Ewald, Carmichael Lynch,
Deutsch, Hill Holliday, Mullen, The Martin Agency and R/GA. For more
information, please visit http://www.interpublic.com/ .
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