SEATTLE--(BUSINESS WIRE)--Blend Images, the world’s leading multiethnic stock photography agency, announced today it has initiated an image partner program to aggregate content for its portal, blendimages.com .

“We recognize that the market for ethnically diverse content is vastly underserved, and that image buyers are often overwhelmed by the experience of searching on a general stock imagery site when only looking for quality multiethnic business and lifestyle imagery,” said Rick Becker-Leckrone, CEO of Blend Images. “Our focus, as a photographer-owned agency, has always been to aggregate the best ethnically diverse content within the industry, so partnering with the right agencies is an organic process of our business model.”

“Our clients have provided encouraging feedback related to a single destination portal for multiethnic photography – they’re delighted with a single access point to our whole collection,” said Robert Henson, Director of Channel Relations and Sales. “It’s a natural extension for us to partner with agencies who create compelling content that fits our market niche. Our offering is enhanced with a broader range of style and relevance, which in turn underscores diversity and our branding position.”

Blend Images has already signed agreements with many international agencies and anticipates further growth of partnerships and content through their image partner initiative. In addition to over 50,000 images, the Blend portal will soon boast over 110,000 hand-picked, ethnically diverse images. Maintaining the integrity of the offering on blendimages.com is key to its success.

“Blend Images has long held a ‘best of breed’ philosophy in terms of working with content creators and in building a tightly edited collection, so extending this opportunity out to image partners is quite exciting to us,” said Robert Henson. “We’re determined to maintain that same niche focus with our partners that has come to define Blend.”

About Blend Images

Blend Images is a stock photography agency that specializes in producing ethnically diverse business and lifestyle imagery. The Blend collection, which currently offers over 50,000 royalty-free images, and a rights-ready collection (exclusively through Getty Images), celebrates ethnic and cultural diversity, capturing cultural differences and real life situations. Blend Images are available at www.blendimages.com, and distributed through more than 300 resellers worldwide, including many of the largest stock agencies in the industry. Blend Images is based in Las Vegas, NV with offices in Seattle, WA and Culver City (Los Angeles), CA.