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Customer and Photographer Feedback Help Shape Enhanced Web-Resolution Licensing Terms
SEATTLE, Nov. 16 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE:
GYI) today announced that customers are enthusiastically embracing its
recently launched Web-resolution product which was created to address
increased demand for fresh, high-quality and simple to use imagery for
online usages. The new product enables customers producing content for
the rapidly expanding online market to use award-winning imagery from
the broadest and highest quality collection in the world in their media
and advertising.
"We created a brand new product, at a compelling price point, for an
entirely new market, and customers are responding," said Nick
Evans-Lombe, executive vice president of imagery, products and services
at Getty Images. "The Web-resolution product is in its early days, but
demand is already very strong. We are bringing new customers into our
business through this product, who are then licensing more broadly
across other collections and other usages. Getty Images continues to be
a catalyst for change in the industry, creating opportunities for our
photographers and the broader photographic community."
Since the launch of this new product, the company has attracted
thousands of new customers, and has seen a significant increase in
volumes of the new Web-resolution product. Furthermore, customers
licensing the new product are also licensing imagery across the Getty
Images portfolio.
"Getty Images was able to provide us with the new, low-res file size
images for a large project we recently did," said Kylie Anderson,
resource manager at Agency.com. "We were able to find the quality we
needed in their library at the right price and received quick and
friendly service - our client was very impressed with us!"
Getty Images today also announced new refinements to the
Web-resolution product. The refinements address photographers' specific
concerns around licensing terms for online imagery while providing an
opportunity for them to benefit from the exponential growth of the
online market.
"We have had very positive dialogue with our photographer community,
and this input has been invaluable in helping us evolve the product,"
said Paul Banwell, director of photographer relations. "While keeping
an important and relevant product for customers, the refinements
address photographers' concerns specific to licensing duration,
distribution and usage for the rights-ready and rights-managed
products, while the royalty-free product remains unchanged."
"We are pleased the outcome of our direct dialog and Getty Images'
open-minded approach is an improved license product that resolves many
of the concerns raised by photographers and our coalition, and expands
new licensing opportunities for a growing market for very small digital
uses where this type of product makes sense," said Betsy Reid, SAA
executive director.
For more information about the Web-resolution file format, visit http://www.gettyimages.com/.
About Getty Images
Getty Images is the world's leading creator and distributor of
visual content and the first place creative professionals turn to
discover, purchase and manage imagery. The company's award-winning
photographers and imagery help customers create inspiring work which
appears every day in the world's most influential newspapers,
magazines, advertising campaigns, films, television programs, books and
Web sites. Headquartered in Seattle, WA and serving customers in more
than 100 countries, Getty Images believes in the power of imagery to
drive positive change, educate, inform, and entertain. Visit Getty
Images at http://gettyimages.com/.
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