|
Blend Images Adds Rights-Ready Imagery to Online Offering |
|
|
|
|
Written by Blend Images
|
|
Wednesday, 16 January 2008 |
SEATTLE--(BUSINESS WIRE) January 16, 2008--Blend
Images, the world’s leading multiethnic stock photography agency,
announced today it has added thousands of the company’s rights-ready
images to its online portal, blendimages.com, strengthening their
commercial offering.
Blend Images’ rights-ready collection, which is available
co-exclusively with Getty Images, is exemplary of their superlative
production quality and established focus on multiethnic business and
lifestyle imagery. With the launch of the rights-ready licensing model
on blendimages.com, Blend Images becomes the first photo agency to
directly adopt the model first introduced by Getty Images, the world’s
leading creator and distributor of visual content.
“Our rights-ready imagery has always sold well, so it was clear to us
that clients seem taken by the clarity of structure and ease of use
with the rights-ready licensing model,” said Rick Becker-Leckrone, CEO
of Blend Images. “Of course, we’re interested in being able to service
our clients with this content. It’s different from our royalty-free
collection, but still embodies everything that is Blend.”
Rights-ready, pioneered by Getty Images, is a license model that
simplifies the purchase process by offering a standard set of
commercial, editorial or internal-company uses, for a set price. Unlike
rights managed, customers do not have to specify a large number of use
parameters to determine their price. With rights-ready, customers can
simply select a use category and proceed to check out. Rights-ready
licenses are valid for the duration of the client’s project.
“The search, pricing and purchase design that we’ve implemented brings
further clarity and ease to our rights-ready imagery, while being fully
integrated with our royalty-free content and overall site experience,”
said Robert Henson, Director of Channel Relations and Sales, Blend
Images. “Rights-ready is a true evolutionary step in image licensing,
which we anticipate will evolve further and grow within the
marketplace.”
With the addition of the rights-ready collection, blendimages.com
continues to establish itself as a compelling destination for diverse
business and lifestyle imagery. Maintaining the most unique and focused
collections through their portal is a complementary strength to
delivering fresh imagery to the marketplace.
Henson added, “The ability to offer both our royalty-free collection –
and now our rights-ready collection – through blendimages.com, also
enables our ability to bring the freshest imagery to the market first.
Blend Images is first and foremost a production entity, but we’re able
to remain first to market with the content we produce and often months
before it is available elsewhere.”
About Blend Images
Blend Images is a stock photography agency that specializes in
producing ethnically diverse business and lifestyle imagery. The Blend
collection, which currently offers over 50,000 royalty-free images and
a rights-ready collection, celebrates ethnic and cultural diversity
capturing cultural differences and real life situations. Blend Images
are available at www.blendimages.com,
and distributed through more than 300 resellers worldwide, including
many of the largest stock agencies in the industry. Blend Images is
based in Las Vegas, NV with offices in Seattle, WA and Culver City (Los
Angeles), CA.
|
Industry News