Gordon comes to Tetra with a lengthy resume which includes a stint as an art director for Hallmark Cards in Kansas City, followed by art directing for Ambrosi & Associates in Chicago and, most recently, a 3-year run with the Canadian stock picture library Veer, most of which was spent as their sole U.S.-based art director.

“All of my previous work has contributed to the expertise that I bring to Tetra,” says Gordon, “but certainly my work with Veer prepared me most directly for the challenges I face with Tetra. I’m very excited about the opportunity to help build the Tetra brand’s ‘visual look’ and work directly with a highly creative group of photographers from around the world.”

Tetra Images was founded just over two years ago by stock industry veteran Tom Grill, who is best known for co-founding the Comstock picture agency in the 1970s and then serving as its chief photographer for almost three decades. Tetra is headquartered in Jersey City, New Jersey and has built a worldwide distribution network for its pictures which includes over 60 partners around the globe.

“Tetra is still a relatively young brand,” said company president Valerie Saunders. “but we’ve now evolved to the point where we wanted to bring a knowledgeable industry veteran on board who can hit the ground running and not only give strong visual direction to our image collection but also actively recruit new contributing photographers. Scott is a terrific fit for that position.”