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Digital Railroad Expands Its Use of PLUS Licensing Standards |
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Written by Digital Railroad Inc.
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Thursday, 05 June 2008 |
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Over 10 million images from Digital Railroad member photographers and photo agencies in 70 countries now powered by PLUS
SEATTLE, June 5, 2008 - Digital Railroad (www.drr.net),
the leading provider of online archiving and marketing services for the
professional photography industry, today announced that the Picture
Licensing Universal System (PLUS) Coalition (www.useplus.org)
has recognized Digital Railroad as one of the first image licensing
platforms to broadly adopt the PLUS international image licensing
standards into its global Marketplace and all of its member
photographer archives. Digital Railroad currently hosts over 10 million
professional photographers' images, with nearly 3 million images
available for licensing at its Marketplace.
"Digital Railroad is a leading supporter of PLUS, and we're extremely
pleased with the company's timely adoption of the PLUS image-licensing
standards," said Jeff Sedlik, CEO of the PLUS Coalition. "PLUS and
Digital Railroad share a common goal: to make licensing images easier
and better for everyone involved in the process. Digital Railroad's use
of PLUS provides a solution that simplifies and facilitates the
communication and management of image rights.
"Digital Railroad's community of photographers, agencies, and
buyers-all using Digital Railroad's technology and services to license
images-is a microcosm of our increasingly global marketplace, and is
the type of community that the PLUS standards are expressly designed to
serve."
Digital Railroad uses the PLUS Usage Matrix and PLUS Packs in its
Rights-Managed price calculator in Marketplace and for its price
request/release feature in its member photographer archives. Using PLUS
significantly standardizes the way Digital Railroad photo buyers and
sellers specify their licensing details.
About PLUS
The Picture Licensing Universal System was developed by the PLUS Coalition (www.useplus.org),
a non-profit, international, multi-industry initiative in which image
creators, distributors, and users have collaborated to define industry
standards for image licensing. Through standardized language and a
machine-readable coding architecture, image licenses become more
transparent, more fair, and much simpler for everyone. PLUS in no way
addresses pricing or price negotiations. Nor will it create rigid forms
or contracts. It is purely a system of standards that will simplify and
facilitate the communication and management of image rights for all.
About Digital Railroad
Digital Railroad (www.drr.net)
is an online archive platform and marketing services company for the
professional photography community. DRR's mission is to empower the
community of photographers, agencies, and image buyers with trusted
technology so they can focus on what they love-being creative. For
professional photographers, DRR provides technology, tools, and
services to manage, market, and sell their images. For photo buyers,
Marketplace (http://marketplace.digitalrailroad.net/) and Research Network(tm) (http://research.digitalrailroad.net/) provide access for licensing images directly from DRR's growing community of photographer and photo agency members.
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Last Updated ( Thursday, 05 June 2008 )
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Industry News