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Image Source launches “Sneak Preview” |
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Written by Image Source
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Friday, 20 June 2008 |
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Portraits for Advertising and Design With Attitude and Authenticity June 20, 2008-- Image Source, the world's leading independent producer of royalty free stock photography, today announces the launch of its showcase catalogue “Sneak Preview” demonstrating its latest collection of high end imagery including a folio of World Portraits, the innovative ‘Fair Trade’ photo collection that directly benefits the people photographed. The uniqueness of World Portraits is that every time a photo is sold, the sitter receives a royalty and can share in the profits.
The new 54 page booklet is innovative in its touch, feel and creative format and is set to inspire designers worldwide. Working closely with Hamburg based designers, elbstern.com, Image Source wanted to draw in modern media techniques combined with traditional artisan skills, hence the unusual cover of 4 colour print coldfoil on 350 gram Profigloss paper stock. Internally, showcasing the contrasting collections of raw World Portraits against the highly polished Celebrity styled portraiture are two distinct paper stocks of 150grm Taurus Offset white naturepaper and150 g/gm Profigloss glossy white.
“It is some time since Image Source produced a print book, as we have chosen to work increasingly in other media, partly to reach a growing customer database online and partly to demonstrate our commitment to reducing our carbon footprint” said Christina Vaughan, Image Source Founder and Chief Executive Officer. “Whilst we are dedicated to exploring all aspects of cross-media communication, we decided to showcase this current collection in paper format as we remain excited about how well our images work in print and we want to confirm to any designer that they can be bold in using our imagery large and out loud”.
The release of this new book comes at a time when Image Source continues to push forward the boundaries of creativity and is exploring the mélange of its world-renowned slick photo production style of strong creative direction and high production values, with authentic Fair Trade world imagery. It follows on from the highly successful ‘Open Your Eyes’ brand campaign, which demonstrated Image Source’s engagement with the design and advertising community as a partner for compelling and commercially relevant imagery. “It’s a great book for designers to get their hands on, but it's just the tip of the iceberg of what Image Source has to offer in creative photography” adds Vaughan.
“Sneak Preview” is available now from Image Source direct sales offices in London, Cologne and New York.
About Image Source
Image Source is the world's leading independent producer of royalty free stock photography. Headquartered in London, UK, with regional offices in Cologne, New York and Los Angeles, the company also supplies imagery to over 200 partners worldwide. This strong international sales network enabled the company to win the Queen’s Award for Enterprise in the International Trade Category in 2005.
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