Establishes New Dialogue Between Photographers, Image Buyers

Thousands worldwide take photos, while hundreds gather for New York City event with image buyers
from magazines and ad agencies, including TIME, Travel + Leisure, Hill Holliday New York

During Shoot! The Day, over 300 attendees joined a live event in New York City filled with discussion, product demonstrations and on-location photo shoots, while, an estimated 4,200 photographers shot images in hundreds of cities in more than a dozen countries worldwide. All were invited to capture images in five major categories that lack freshness and diversity according to photo buyers surveyed by PhotoShelter: youth culture, business and technology, families and kids, active seniors and still life. Photographers now have one week to submit their images from Shoot! The Day to be licensed through The PhotoShelter Collection and judged for prizes, including a Nikon D300 D-SLR and a 18-200mm DX lens.

"A massive event like Shoot! The Day shows how we can inject much needed freshness and diversity into stock photography. Sharing buyer insights and technical guidance with thousands of photographers worldwide, and engaging this community to take pictures in areas of greatest demand allows us to directly respond to buyer needs," said Allen Murabayashi, CEO of PhotoShelter. "With groups and individuals participating from Los Angeles to Abu Dhabi, each photographer's unique perspective has and will continue to add to the richness and vitality of the industry. We're excited to make the best of their images to available to buyers through the PhotoShelter Collection."

The New York City symposium brought together innovative manufacturers, retailers, media, industry organizations and related service providers for a full afternoon of networking and product demonstrations. Keynote speaker Rob Haggart, the photography director behind aphotoeditor.com, delivered his Editorial Bootcamp talk to a packed room of more than 200 photographers eager to learn how to get the attention of editorial photo editors. Keynote speaker Rachel Rein, an art buyer at ad agency Hill Holliday, New York, discussed the creative process and stock photo selection behind one of the firm's recent national campaigns. Panelists from leading magazines included TIME, Travel & Leisure, AARP Bulletin, and Conde Nast Portfolio. Ad agencies represented include Strawberry Frog, Greater Than One, and Unit7.

Shoot! The Day's New York City event was also the home base for five on-location photo shoots dubbed Shoot! On Location. Using Shoot Digital Studios as a home base, 20 talented photographers, hand-picked from more than 750 applicants, headed out on five dream photo shoots based on the day's key image categories. They were led by expert instructors and armed by Nikon, ProPhoto, and PhotoShelter with all necessary equipment and staff for their shoots. Equipment included the Nikon D700 - which was displayed for the first time publicly through Shoot! The Day.

"It was so luxurious to arrive and have a photo shoot already set up for my group, and it was fun to get my hands on the new Nikon D700. The entire Shoot! The Day event showed that PhotoShelter is on my side, helping photographers to succeed," said Leah Fasten, a Boston-area photographer who was part of the Shoot! On Location group. "Collaborating with other photographers during Shoot! The Day was an invaluable experience for me."

All photographers who took pictures in the five Shoot! The Day categories are encouraged to submit their work to the PhotoShelter Collection. To be eligible for the competition, photographers must submit their images by July 27, 2008. The best photos will be selected by a panel of leading image buyers. Winners will be announced September 8, 2008.

For more information about Shoot! The Day visit www.shoottheday.com.

PhotoShelter is an online photo community where 37,000 of the world's photographers find new opportunities and liberation from the traditional model of selling their work.

The PhotoShelter Collection is a global stock photography marketplace where photographers from 130 different countries contribute over 4,000 new images daily for rights-managed and royalty-free licensing. Through PhotoShelter, photographers keep an unprecedented 70% of every sale, compared to the industry standard of 35%. The Collection provides image buyers with a freshness that results when accomplished pros and undiscovered hobbyists share their distinct perspectives in an edited collection designed to add diversity and authenticity to any project.

PhotoShelter Personal Archive is the leading online solution that enables independent photographers to succeed in selling their images directly to clients. Personal Archive provides state-of-the-art tools for image storage and protection, searchable galleries and slideshows and ecommerce capabilities for easy website integration and instant online sales of prints and licenses. A true solution designed to make the business of photography easier to manage - Personal Archive offers security, global accessibility, and advanced marketing tools so photographers can make their images work harder for them.

To join our community, visit www.photoshelter.com.