KEENTIPS

Sunday, 26 March 2006 00:00

Chaos theory may not yet be proven scientific fact, but it provides a pretty good blue-print for marketing ones skills as a photographer in the twenty-first century. We cant say weve gotten a job in Australia because a butterfly beat its wings in the Amazon, but we (and numerous professional colleagues) have found some wonderful, serendipitous opportunities through the miracles of chance. Finding work has always been something of a miracle for photographers, but the brave new world of the Internet has intensified the competition and at the same time opened a near-infinite number of doors for self-promotion and marketing. Youre reading one right now.

Thursday, 02 March 2006 10:54

KEENTIPS If placed side by side would they really stretch around the world? Or, if placed one on top of another, tower above Mt. Everest? Probably not, but as we stood in our new Copenhagen apartment and looked at the mountain of boxes that represented our accumulated lives' work in transparencies, it was overwhelming to think that each and every slide needed to be scanned. The very thought was enough to transform us from hip, happening, digital shooters into tired, old photographers with a past.

Every serious photographer over the age of twelve faces the same daunting task: how to transfer a lifetime of chrome and negatives into new digital images. For some it represents no more than the desire to be able to improve favorite old images in Photoshop or to be able to post them to a new home-page; for professionals it is the first step in making available to new markets an archive of past "winners". In short, for us, these slides represent our most valuable "stock" portfolio. They are our 401K in Kodachrome.

StockPhotographer.info

Marketing the Modern Way

How to transfer a lifetime of chrome and negatives into new digital images