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News and Information for the Stock Photography Industry

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View from the Middle

So you say you want a Revolution…

Thursday, 11 January 2007 06:33 Gary Grabbe
Gary GrabbeIn the last few weeks, a very new, but long-discussed strategy to affect Rights Managed Licensing has finally been enabled by placing it's first legs on the ground. In an attempt to answer the market-driven "easy" solution offered by Royalty Free licensing, the PLUS group has come up with "Plus Packs". These are designed to make the process of purchasing managed rights easy, both for buying and tracking. Oh here, let them tell you:

“PLUS Packs introduce a universal licensing standard for a streamlined form of image licensing. With licensors of all sizes worldwide offering the same conveniently standardized, numbered packages, Rights Managed image licensing will be easier than ever.”

See the Standards Library and Media Matrix at http://www.useplus.com/

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How many for how much

Wednesday, 07 June 2006 00:23 Gary Grabbe

Gary GrabbeThis week, thanks to the honest reply of a photographer in the microstock agencies, I got my first real life look at some ‘average to better than average” returns. I must say, the glimpse was quite “enlightening”.

Last month, this photographer made just shy of $300 from approx 300 images each on a handful of microagents. Playing the straight numbers game, that’s a dollar an image per month, or $12.00 per image per year. On the surface, it seems like a good return; in fact it's better than the same traditional calculations from regular agencies a decade ago; before ‘traditional’ RF, and long before Micro RF. Therein lies the crux of the commoditization thought process vs. the fair value based on use sales models. And in fact, if we stop the calculations right there, then it’s easy to see the attraction for photographers to dive right into this market.

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