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The Quiet Power of Microsites

In the final months of his father’s life, photographer Phillip Toledano began taking pictures that culminated in a project called “Days With My Father.” It is a bittersweet reflection, told in portraits, still-life images, and short narrative text. “I didn’t think anyone would have interest. It felt like such an incredibly personal thing. It was this thing within me that I had to get out,” Toledano says. He created a Web site for the project, www.dayswithmyfather.com, and mentioned it to a couple of friends.

Before he knew it the site was getting 15,000 hits per day, and people from all over the world were e-mailing him with stories about their own fathers and grandfathers. To date, the site has attracted more than a million visitors.

Read more at Photo District News