Media spending in the second quarter of 2009 declined steeply compared to the second quarter of 2006 -- but the same period saw an even larger increase, in percentage terms, in Internet revenues.
It's worth noting that -- with the exception of newspapers -- the percentage share of most traditional media in overall spending has remained roughly the same, according to a MediaPost analysis of figures compiled from the Newspaper Association of America, the Television Bureau of Advertising, the Publishers Information Bureau, Radio Advertising Bureau, Outdoor Advertising Association of America, the Interactive Advertising Bureau and Nielsen.
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