After the relaunch of their website, the online image agency MAGROUND are presenting themselves in a new guise with extended features
Hamburg, 15th September 2009 - The Hamburg-based image agency MAGROUND, a new player in the field of high-quality landscape-, urban and street photography, have just launched their new website. After 18 months online, their website has undergone a complete facelift, at the same time usability was thoroughly optimized. The high resolution images by various renowned photographers available at MAGROUND is particularly suited for use in advertising and CGI. Extensive search options, intuitive navigation and the availability of alternative views in location sets facilitate the user's search for appropriate images and creative ideas.
The high quality standards of the consistently high-resolution images are fit for ambitious composings and productions. Extended features such as 360 °-HDRI spheres (HDRi=High Dynamic Range) offered for photorealistic CGI (CGI-Computer Generated Imagery) productions or the option of using images for location scouting and downloading the relevant GPS coordinates ensure a host of opportunities for unique campaigns and their implementation.
"Our customers mainly come from the field of advertising and design where a creative approach to photography, for instance using composings, has become a matter of course", says Jens Mueller, Managing Director of MAGROUND GmbH. "Images of landscapes and towns are recombined to make up new 'fantasy' images. Hence, it is vital that the images comply with the highest technical quality standards in order to facilitate flexible image editing." "Contrary to the industry's tendency we focus on top quality materials by selected photographers, a comprehensive range of services and individual solutions tailored for the advertising field", adds Managing Director Vladimir Alexi- Meskhichvili. "Thanks to our focus on landscape-, urban and street photography, our customers can systematically and efficiently search for easy-to-find high-quality images." The comfortable online licensing feature makes formal processing fast and smooth via direct download of the high-res data. Moreover, registered users have access to extra large layout images for their presentations and pitches.
About MAGROUND
MAGROUND was founded by Jens Mueller (Designer) and Wladimir Alexi-Meskhichvili (photographer) in January 2007. The Agency is based in Hamburg/Germany and offers by now over 30.000 Images from more than 70 internationally known photographers.
Selected clients: Mercedes-Benz, Renault, BMW, Lacoste, VW, Casio, EnBW, Zürich Versicherung, Debitel, Die ZEIT, Conde Nast Verlag
Selected agencies: BBDO, Publicis, Serviceplan, Jung von Matt, DDB , Ogilvy, Scholz & Friends, KNSK, Kolle Rebbe, Leagas Delaney, Meta Design
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